Product concept testing and optimisation
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About this service
Summary
Testing product ideas with a panel of consumers to understand their relative appeal against a set of dimensions (e.g. perceived clarity, relevance, value for money, usefulness).
Results allow the most promising one or several ideas to be moved along an idea pipeline, while also offering feedback to understand how to further improve them.
What's included
Proposition concept testing and optimisation
A relatively low cost quantitative evaluation of product or marketing ideas to help to validate one or more leading candidates from a pipeline.
Industries
Marketing