From major product launches to smaller feature updates, I will work with you to determine the right content strategy that will achieve your team's and stakeholders' goals—all while engaging with your target audience.

We'll hop on a kick-off call to discuss the project goals and timeline. Here I'll speak with campaign stakeholders like marketing and product leadership, demand-generation, product marketing, and design to understand the campaigns desired outcomes, messaging, and timeline. Notes from the call will be taken in Notion or Google Docs, which you'll have access so you can check in on project progress.

I'll create a full campaign brief that outlines project goals, content themes, objectives, formats, and go-live dates. Once shared, we will have another sync to review the proposed plan where you can provide feedback and I will adjust accordingly.

Once the plan has been edited and approved by your team, I'll finalize the content marketing strategy and propose a workback schedule for each asset. This can be done in your preferred project management platform.

If you need me to write content like blogs or video scripts in addition to the strategy, we will discuss that at this point in time. I will also connect you to vendors if I feel that they are a better fit for a specific project or for your needs.