You will receive a brand discovery questionnaire the asks important questions about your business and industry. This questionnaire gets you thinking about all of the foundational information needed to ensure the brand strategy and visual identity we develop makes sense for your business and brand. We'll go over it together on a call to dive deeper and make sure we're on the same page before we move forward! It is important that you have an understanding of your product/offerings and who your competitors are in order to answer these questions adequately. But never fear, if you struggle to answer questions about your target audience, what sets your business/product/offering apart from others in your industry, your brand's unique perspective, etc, then this package is PERFECT for you.

I'll then develop a comprehensive brand strategy specifically tailored to your business. It will include brand core (includes things like: vision statement, brand values), brand positioning (includes things like: competitor analysis, unique brand perspective), brand persona (includes things like: brand story, tone of voice). This includes TWO rounds of revisions to make sure everything is polished and finalized!

I'll put together 2-3 mood boards with different visual identity directions that make sense with the strategic information we review together. This ensures that we're on the same page about the different visual elements we'll include in your brand before we begin building your custom visual identity. Includes ONE round of revisions.

Then we'll begin putting together your custom visual identity based on your chosen creative direction. It will include a logo suite (4-5 logo variations), a color palette (~6 colors), a type suite (2-4 fonts), photography direction, and additional custom elements (dependent upon the brand). These are all designed in accordance with the strategy and creative direction that we go over earlier in the process. Includes TWO rounds of revisions.

Your brand book is a comprehensive document that lays out your entire brand strategy with ready to use messaging and outlines your visual identity with guidelines on how to use the various elements properly. This brand book helps your internal team, as well as contractors or anyone else you trust to do work on behalf of your brand, to create on brand copy and visual assets and maintain consistency across your brand.