Big Picture Brand

Taylor Grosse

Contact for pricing

About this service

Summary

This Brand Basics Package is designed for businesses that are in need of comprehensive brand messaging and visual identity to establish or build their brand. If you are committed to your business's growth and want to have a solid grasp on your brand's unique perspective, as well as a strong visual identity, this package is a great option.

Process

Discovery Call - I always like to have a quick chat with potential clients to ensure that we're a good fit to work together. If you're curious, let's chat!

Proposal - I'll send over a customized proposal for your business that lays out all of the deliverables, timelines, pricing, etc.

Onboarding - Once you've accepted the proposal, you'll receive your onboarding documents and be able to schedule your strategy session.

Brand Discovery Call - We'll get on a ~60 minute call to review your discovery questionnaire and clarify/refine any specific details before we get into the strategy development phase.

Brand Strategy - Following our call, I'll begin developing your comprehensive brand strategy based on the strategic info we went over together.

Strategy Presentation & Feedback - We'll get on a video call during which I will present your brand's strategy. Then, I'll make revisions based on your feedback. This phase includes TWO rounds of revisions.

Creative Direction - Once your strategy is finalized, I'll put together 2-3 different creative direction options for your brand that are in alignment with your brand strategy.

CD Presentation & Feedback - We'll get on a video call during which I will present the creative direction options for your brand. You'll have the opportunity to give initial feedback during the call, and you'll have a few days following to provide any other feedback before I begin designing your visual identity.

Visual Identity Design - Once you've provided feedback regarding your brand's creative direction, I'll begin designing your logos, selecting your color palette and type suite, and creating any other visual assets for your brand.

Visual Identity Presentation & Feedback - We'll get on a video call during which I will present your brand's visual identity. Then, I'll make revisions based on your feedback. This phase includes TWO rounds of revisions.

Off-boarding - Once we've finalized your visual identity, I'll create your brand book, export all of your final assets, gather stock photography, and send it all over to you!

What's included

Brand Discovery Questionnaire & Call
You will receive a brand discovery questionnaire the asks important questions about your business and industry. This questionnaire gets you thinking about all of the foundational information needed to ensure the brand strategy and visual identity we develop makes sense for your business and brand. We'll go over it together on a call to dive deeper and make sure we're on the same page before we move forward! It is important that you have an understanding of your product/offerings and who your competitors are in order to answer these questions adequately. But never fear, if you struggle to answer questions about your target audience, what sets your business/product/offering apart from others in your industry, your brand's unique perspective, etc, then this package is PERFECT for you.
Brand Strategy
I'll then develop a comprehensive brand strategy specifically tailored to your business. It will include brand core (includes things like: vision statement, brand values), brand positioning (includes things like: competitor analysis, unique brand perspective), brand persona (includes things like: brand story, tone of voice). This includes TWO rounds of revisions to make sure everything is polished and finalized!
Creative Direction
I'll put together 2-3 mood boards with different visual identity directions that make sense with the strategic information we review together. This ensures that we're on the same page about the different visual elements we'll include in your brand before we begin building your custom visual identity. Includes ONE round of revisions.
Visual Identity
Then we'll begin putting together your custom visual identity based on your chosen creative direction. It will include a logo suite (4-5 logo variations), a color palette (~6 colors), a type suite (2-4 fonts), photography direction, and additional custom elements (dependent upon the brand). These are all designed in accordance with the strategy and creative direction that we go over earlier in the process. Includes TWO rounds of revisions.
Brand Book
Your brand book is a comprehensive document that lays out your entire brand strategy with ready to use messaging and outlines your visual identity with guidelines on how to use the various elements properly. This brand book helps your internal team, as well as contractors or anyone else you trust to do work on behalf of your brand, to create on brand copy and visual assets and maintain consistency across your brand.

Example projects