What's included

• Strategy Questionnaire & Call

  You will receive a strategy questionnaire the asks important questions about your business and industry. This questionnaire provides foundational information needed to ensure the visual identity we design makes sense for your business and brand. We'll go over it together on a call to make sure we're on the same page before we move forward! It is important that you have a thorough understanding of your business and industry in order to answer these questions adequately. If you struggle to answer questions about your target audience, what sets your business/product/offering apart from others in your industry, your brand's unique perspective, etc, then this package is not for you.

• Creative Direction

  I'll put together 2-3 mood boards with different visual identity directions that make sense with the strategic information we review together. This ensures that we're on the same page about the different visual elements we'll include in your brand before we begin building your custom visual identity. Includes ONE round of revisions.

• Visual Identity

  Then we'll begin putting together your custom visual identity based on your chosen creative direction. It will include a logo suite (2-3 logo variations), a color palette (~6 colors), a type suite (2-3 fonts), and photography direction. These are all designed in accordance with the strategy and creative direction that we go over earlier in the process. Includes TWO rounds of revisions.

• Brand Guidelines

  Your brand guidelines will outline how to use the various elements within your visual identity properly. These guidelines help to optimize and create consistency within your brand.