Logo design

Cian McGuinness

5

(2)

Starting at

$

100

About this service

Summary

Logo design plays a pivotal role in a brand's identity and success. It's the face of your business or organization, often the first impression potential customers have. A well-crafted logo communicates your values, personality, and professionalism. It fosters recognition, trust, and loyalty among your audience, making your brand memorable in a crowded marketplace. Simply put, logo design is the cornerstone of a strong and memorable brand identity.
KEY STAGES
DISCOVERY SESSION
I initiate the process with a discovery session, where I collaborate with the client to gather crucial information. This includes understanding the client's brand, its values, mission, target audience, and unique qualities. We define the project's scope, goals, and any specific requirements or preferences the client may have.
RESEARCH
Following the discovery session, I conduct research to gain insights into the industry, competitors, and design trends. This research helps me identify opportunities for differentiation and inspiration for the logo concept.
CONCEPT DEVELOPMENT
With the insights from the discovery and research phases, I start sketching and brainstorming logo concepts. I explore multiple ideas, considering various design elements such as symbols, typography, colours, and layouts.
FEEDBACK
Client feedback is invaluable during the design process. I incorporate client input and iterate on the design until it aligns with the client's vision and objectives. This may involve several rounds of revisions and fine-tuning.
DESIGN APPROVAL
Once the client approves a final logo concept, I refine and polish it. This includes adjusting proportions, fine-tuning typography, and ensuring that the logo works effectively in various sizes and applications.
PRESENTATION
I present the finalized logo to the client along with any accompanying deliverables, such as brand guidelines or usage recommendations. This presentation helps the client understand how to use and apply the logo effectively.
DELIVERY
I provide the client with a comprehensive set of logo deliverables, including various file formats (AI, EPS, SVG, JPEG, PNG), color codes, typography details, and usage guidelines. These ensure that the client can use the logo across different media and platforms.

What's included

  • Logo Deisgn

    Upon completion, you'll receive a comprehensive package that includes various logo variations, file formats, and usage guidelines, empowering you to use your logo effectively across different mediums.

  • Logo Guidelines

    Logo guidelines, are a set of rules and recommendations that maintain the consistency and integrity of a brand's logo. They include variations, clear space requirements, usage instructions, color and typography details, sizing, placement, background considerations, and file format recommendations to ensure the logo looks its best across all platforms and materials. Following these guidelines helps create a strong and memorable brand identity.

  • Favicon

    I'll create a favicon version of your logo, ensuring that your brand remains recognizable and consistent even on web browsers.

  • High Resolution Files

    I'll deliver your logo in a variety of file formats, making it versatile for both digital and print applications. You'll receive vector files for scalability (AI, EPS, SVG) and raster files for web and print (JPEG, PNG, SVG).

Example projects

Logo & Packaging - Gardens Harvest

Branding - Circle K PRO

Branding - Digital Turf

Recommendations

(5.0)

Matt Colivas • Contra

Client • Oct 26, 2023

Recommended

Working with Cian was an absolute pleasure! Cian's process, end to end, was structured, thoughtful, and professional, which led him to deliver an exceptional outcome. I highly recommend working with Cian!

Claire Creely • Circle K

Client • Sep 21, 2023

Recommended

Working with Cian is a delight. He works with the big picture and the user in mind, which comes across in his work. Cian encourages collaboration and approaches each challenge with energy, creativity, and enthusiasm while harnessing new techniques and tools in the industry. From start to finish, Cian offers clear direction and provides unique, authentic, and compelling design solutions. Work with Cian to feel empowered and confident in your brand's visuals!

Duration

1 week

Skills and tools

Brand Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

Work with me

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STARTING AT

$600

fixed rate, 3 Weeks