Most web projects separate the strategy from the build. A strategist defines the plan, hands it off to a developer, and somewhere in that gap the thinking gets diluted. You end up with a website that looks like what you described but doesn't quite work the way you imagined. This engagement doesn't work that way. I lead both the strategy and the build, so the decisions made early stay intact through every stage, all the way to launch.

Small businesses that are ready to invest in a full website: not a template, not a patch on something that isn't working, but a complete build designed around how your business actually operates and what your audience needs to see before they trust you. This is the right fit if you're starting from scratch, replacing a site that no longer represents you, or at a point where your website needs to carry real weight, with clients, partners, or press.

Every engagement covers the full scope of what a website actually requires to work:

Strategy & discovery - understanding your business, your audience, and what the site needs to do before anything is designed or built

Structure & content direction - defining the page architecture and what each section needs to communicate

Custom WordPress build - developed on WordPress with Breakdance, built clean and without unnecessary complexity

Responsive design - works on every device without compromise

Performance optimization - fast load times and a technically sound foundation

Review rounds - structured feedback process so nothing reaches launch without your sign-off

Launch & handoff - a site your team can manage independently after we're done

The work is built on a platform your team can actually use after handoff. No proprietary systems, no locked-in maintenance contracts, no dependency on me for routine updates. WordPress gives you the independence to manage content, add pages, and make changes without needing a developer every time something needs to change. You're also not getting a template adapted to fit your brand. Every structural and design decision is made for your specific business, which means the site works harder and lasts longer than something built to a formula.

Investment varies by project scope. I don't publish a fixed price because quoting before understanding your situation doesn't serve you well. Send me a message with a brief description of your business and what you're looking to build, I'll come back to you with a clear picture of what the engagement would involve and what it would cost.