Most small businesses think about SEO in terms of Google rankings. But search has changed. AI tools like ChatGPT, Claude, Google's AI Overview, and Perplexity are now answering questions directly, and the businesses that show up in those answers aren't there by accident. This audit reviews your WordPress site across three layers: traditional search visibility, AI search visibility, and the trust signals that determine whether search engines and AI tools treat your site as a credible source worth surfacing. It's a comprehensive review combining technical analysis, direct access to your Google Search Console and Google Business Profile data, and AI-assisted site evaluation to ensure nothing is missed. You receive a written report with findings, priorities, and clear recommendations, whether you act on them with me or on your own.

Technical health - Crawlability, indexing status, broken links, redirect chains, canonical tags, and XML sitemap accuracy reviewed directly through Google Search Console.

Core Web Vitals - Page speed, Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint, the performance metrics Google uses as ranking signals.

Site structure - URL structure, internal linking architecture, heading hierarchy, and how well the site communicates its content organization to search engines.

On-page optimization - Title tags, meta descriptions, heading structure, image alt text, and keyword relevance across your key pages.

Local SEO signals - Google Business Profile review: completeness, consistency, category accuracy, and how well it supports local search visibility.

Keyword rankings - Current ranking positions for your primary terms, gaps in visibility, and opportunities your site isn't capturing yet.

Backlink profile - Quality and relevance of sites linking to you, and whether any toxic links are working against your authority.

Content structure for AI engines - How well your content is organized and marked up for AI-powered tools to understand, cite, and surface. Most sites are invisible here not because of bad content but because of how it's structured.

Schema markup coverage - What structured data is in place, what's missing, and what needs to be added for AI tools to correctly identify your business, services, and credibility.

Answer engine readiness - Whether your content is formatted in a way that AI tools can extract and cite, headings, FAQs, definitions, and direct answers to questions your audience is asking.

Author and credential presentation - How clearly your site communicates who is behind the business, their experience, and why they should be trusted. Thin author information works against you silently.

Trust architecture - About page depth, contact information completeness, privacy policy, terms, reviews and testimonials, and other signals that tell Google and AI tools this is a legitimate, trustworthy business.

Content authority signals - Whether your content demonstrates genuine expertise in your category: depth, accuracy, specificity, and consistency across your key pages.

A written PDF report covering findings across all three layers, SEO foundations, AI search visibility, and E-E-A-T signals, with a prioritized list of what to address first and clear recommendations for what implementation would involve. The report is written in plain language. You'll understand what was found, why it matters, and what to do about it, whether you handle it yourself, bring it to another developer, or continue with me for implementation. The report is yours to keep regardless of what you decide next.

After purchase I'll reach out within one business day to gather: - Read-only access to your Google Search Console - Access to your Google Business Profile - Your site URL and a brief description of your business and primary audience Read-only access means I can review your data without making any changes. You can revoke access at any time after the report is delivered. Who this is for: 

Small business owners with an existing WordPress site who want to understand why they're not showing up, on Google or in AI search results, and what it would take to change that. Also useful for designers whose clients are asking these questions.