What's included

• Content Strategy

  Developing a comprehensive content strategy that aligns with the company's branding, target audience, and overall marketing goals.

• Content Strategy

  Creating engaging and compelling content for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. This may include writing blog posts, designing graphics, producing videos, and curating relevant articles.

• Content Calendar

  Creating and maintaining a content calendar to ensure a consistent and organised publishing schedule for social media content. This includes planning and scheduling posts in advance.

• Social Media Management

  Monitoring and managing social media platforms by regularly posting content, responding to comments and messages, and engaging with the audience. This may also involve community management and social listening to stay updated on conversations and trends related to the brand or industry.

• Performance Tracking and Analytics

  Monitoring the performance of social media campaigns and content using analytics tools. This involves tracking key metrics such as reach, engagement, conversions, and ROI to evaluate the effectiveness of the content strategy and make data-driven decisions for optimisation.

• Collaboration with cross-functional teams

  Working closely with other teams within the organisation, such as marketing, design, and public relations, to ensure cohesive messaging and integration of social media efforts with broader marketing campaigns.

• Brand voice and tone

  Maintaining consistency in brand voice and tone across all social media platforms and ensuring that the content aligns with the brand's values, guidelines, and target audience.

• Trend and industry research

  Staying updated on the latest social media trends, platform updates, and industry developments. This helps in identifying opportunities for new content formats and strategies to keep the brand's social media presence fresh and relevant.

• Crisis Management

  Being prepared to handle and respond to any social media crises or negative feedback promptly and effectively. This may involve coordinating with the appropriate internal stakeholders and following established crisis management protocols.

• Reporting and presentation

  Creating regular reports and presentations to share insights, performance metrics, and recommendations with key stakeholders and higher-level management. This helps demonstrate the impact and value of social media efforts and guides future strategies.