Building and growing brands and businesses

Starting at

$

100

/hr

About this service

Summary

I offer a comprehensive, results-driven approach to business and brand strategy, blending the power of digital integration, intelligent automation, and marketing transformation to help brands not only survive but thrive in a competitive landscape. My services span across crafting holistic business strategies, implementing tailored marketing solutions, and optimising the customer journey. What makes my offering unique is the seamless combination of data-driven insights with a deep commitment to people-first values, particularly in the areas of mentoring and mental health advocacy.
With over 25 years of experience, I’ve led teams through the most complex challenges, helping them navigate the ever-evolving digital landscape by integrating cutting-edge technologies with traditional marketing practices. From optimising workflows through automation to building sustainable commercial practices, I don’t just provide strategies that work in the short term—I ensure long-term growth and resilience. My commercial sustainability focus ensures that while businesses grow, they also do so in an ethically sound and financially sustainable manner. My strong focus on mental health and well-being sets me apart; I firmly believe that success isn’t just about profits, it’s about creating an environment where teams are empowered, motivated, and cared for. This holistic approach—where strategic growth is paired with a focus on people’s well-being—is what truly differentiates my work, ensuring a balanced and sustainable path to business success.

What's included

  • Comprehensive business strategy development

    I’ll deliver a holistic business strategy that aligns with your company's goals, industry trends, and market conditions. This includes a deep dive into your business model, competitive landscape, and opportunities for growth, ensuring a long-term roadmap for sustainable success.

  • Brand positioning and strategy

    Develop a tailored brand positioning strategy that highlights your unique selling proposition, resonates with your target audience, and differentiates you from the competition. This strategy will encompass messaging frameworks, brand voice, and identity to create a lasting market impact.

  • Digital integration and automation solutions

    Implementing intelligent automation systems, I will streamline your business operations, improve efficiency, and integrate digital tools across marketing, sales, and operational platforms. This will free up your team to focus on creative, high-value work and accelerate your company’s digital transformation.

  • Marketing transformation with data-driven insights

    Transform your marketing approach using data-driven insights and analytics to optimise campaigns, improve audience targeting, and increase engagement. This will include strategies for performance tracking, reporting, and ongoing optimisation to drive real business results.

  • Customer journey mapping and experience optimisation

    I’ll map out and optimise your customer journey by identifying key touch-points, potential pain points, and areas for improvement. By enhancing the customer experience, you’ll see higher conversion rates and stronger customer retention.

  • Mentorship and leadership development

    I’ll provide one-on-one mentoring to your leadership team and staff, focusing on professional growth, leadership skills, and the development of high-performing teams. My approach will be grounded in my extensive experience in people management and mentoring.

  • Commercial sustainability consulting

    I’ll deliver strategies that focus on commercial sustainability, ensuring your business is built for long-term success. From reviewing your current practices to advising on more sustainable models, I will help create financially and environmentally sound strategies that boost both profits and reputation.

  • Cross-channel marketing strategy

    Design a multi-channel marketing strategy that includes social media, PR, digital marketing, and more. Each campaign will be crafted to engage your target audience, increase visibility, and deliver measurable outcomes, ensuring your message reaches your customers wherever they are.

  • Tailored performance analytics and reporting

    I’ll provide ongoing performance analytics and detailed reports that track the success of your campaigns, business strategies, and overall growth. These insights will help you adjust in real-time, optimising processes for better results and improved ROI.

  • Mental health advocacy and workplace wellbeing

    Integrate mental health advocacy into your organisational culture, ensuring that as your business grows, the well-being of your employees remains a priority. This will include initiatives, resources, and strategies to create a healthier, more supportive workplace.


Skills and tools

Brand Strategist
Marketing Strategist
Business Consultant
Google Analytics
Microsoft Excel
Microsoft Power BI
Microsoft PowerPoint
Tableau

Industries

B2B
B2C
Marketing

Work with me