What's included

• Initial consultation and media strategy development

  The process begins with an in-depth consultation to assess your brand's current media buying practices and business objectives. We develop a tailored media strategy that aligns with both traditional and digital platforms, identifying key opportunities for optimisation and growth.

• Market research and media landscape analysis

  We conduct thorough market research to analyse your industry, audience behaviour, and competitors. This includes a detailed review of the traditional and digital media landscapes to determine the best channels, platforms, and inventory to target for maximum reach and engagement.

• Media planning and budget allocation

  Based on the research findings, we create a comprehensive media plan. This includes the allocation of budget across TV, radio, print, and digital channels (including programmatic and DSPs). We ensure that the budget is distributed strategically to maximise ROI, balancing reach with cost-efficiency.

• Negotiation of traditional and digital media deals

  With the plan in place, we negotiate with media vendors to secure the best possible rates and value-added opportunities. This includes negotiating deals with TV networks, radio stations, print publishers, and digital platforms such as DSPs and SSPs. Our goal is to get premium placements at competitive prices.

• Media buying and booking execution

  We work closely with your creative team or external agencies to ensure that ad creatives align with the overall media strategy. This includes overseeing the development of ads for traditional platforms (e.g., TV, radio) and digital creatives optimised for programmatic campaigns and social media.

• Campaign launch and real-time monitoring

  As the campaign goes live, we use advanced analytics tools to monitor performance in real-time. This applies to both traditional media (e.g., tracking TV and radio spots) and digital platforms, ensuring that programmatic ads are optimised through DSPs for best performance.

• Performance optimisation and adjustments

  Based on the data collected during the campaign, we continuously optimise the media buy. This includes adjusting bids, reallocating budgets, and refining targeting to enhance performance. For traditional media, we make adjustments to placements or timings to improve reach and frequency.

• Comprehensive reporting and analysis

  After the campaign has run its course, we provide detailed reports on performance across all channels. These reports include insights into audience engagement, conversion rates, and overall ROI, as well as recommendations for future campaigns to drive even better results.

• Post-campaign evaluation and strategic insights

  In the final phase, we conduct a thorough post-campaign evaluation. This includes reviewing the successes, challenges, and areas for improvement. We provide actionable insights to inform your future media strategies, ensuring long-term growth and continued optimisation of your media investments.