Summary

Process

FAQs

• What services do you offer in programmatic advertising?

  I provide comprehensive solutions, including Trade Desk setup, DSP/SSP integration, ad network creation, real-time bidding optimisation, and data management platform (DMP) implementation. My services ensure that your programmatic advertising is efficient, data-driven, and scalable.

• What makes you different from other consultants in this field?

  My unique experience in building APAC’s first Trade Desk and ad network, combined with running one of the region’s largest independent ad networks (Vena), sets me apart. I bring a deep understanding of both technical and strategic aspects of programmatic advertising and can deliver tailored solutions for long-term success.

• How do you ensure ROI from programmatic campaigns?

  I focus on data-driven strategies, personalised targeting, and continuous optimisation. By leveraging advanced tools such as DSPs, SSPs, and AI-driven bidding, I make sure your ad spend is directed towards the right audience at the right time, ensuring maximum ROI.

• What kind of businesses do you typically work with?

  I work with a range of businesses, from media companies and ad networks to brands looking to build their own Trade Desk capabilities. My solutions are scalable, so I can tailor them to fit both large enterprises and growing businesses.

• How long does it take to implement a Trade Desk or programmatic solution?

  Implementation time varies depending on the complexity of the project, but typically, the full setup and integration of Trade Desks, DSPs, and SSPs can take anywhere from 4 to 8 weeks. This includes testing, training, and ensuring smooth operations.

• What kind of support do you offer post-implementation?

  I provide ongoing support, including performance tracking, optimisation, and troubleshooting. My goal is to ensure your programmatic solution continues to perform effectively, with regular reporting and insights to refine campaigns over time.

• Do you offer training for internal teams?

  Yes, I offer comprehensive training to ensure your internal teams are fully equipped to manage Trade Desks, DSPs, and other programmatic tools. This training covers everything from platform basics to advanced optimisation strategies.

• Can you help negotiate Private Marketplace (PMP) deals?

  Absolutely. I assist in negotiating PMP deals with premium publishers, ensuring your business gains access to exclusive, high-quality ad inventory. These deals help increase ad placement control and improve the overall effectiveness of your campaigns.

• How do you handle data privacy and compliance?

  I prioritise data privacy and ensure that all programmatic solutions comply with relevant regulations, such as GDPR. I implement best practices for data management, ensuring your audience targeting remains effective while adhering to legal standards.

• What kind of results can I expect from working with you?

  My clients typically see significant improvements in campaign efficiency, targeting accuracy, and ROI. By integrating advanced programmatic tools and strategies, you’ll experience higher ad performance, better audience reach, and scalable growth opportunities.