Adtech stack solutions for commercial and brand success
Starting at
$
100
/hrAbout this service
Summary
FAQs
FAQ
1. What will the overall process look like from start to finish? The process begins with an initial client briefing to understand your business goals, target audience, and media objectives. From there, I conduct market research, develop a tailored media strategy, plan and allocate budgets, negotiate with media vendors, and execute the campaign. Throughout, we monitor performance and make real-time adjustments. Once the campaign concludes, I provide detailed reporting and analysis to review success and identify future opportunities. 2. How long will the project take? The timeframe depends on the size and complexity of the campaign. Typically, the process can take between 30 to 60 days from initial briefing to post-campaign analysis. For larger clients with extensive media buys and adtech integrations, the timeline might extend slightly. However, I’ll provide a detailed timeline upfront so you know what to expect at each stage. 3. What kind of involvement will be required from our team? Your team’s involvement will be crucial during key phases like the initial briefing, feedback on strategy and media planning, and approval of creative assets. I will require input from your marketing team and brand stakeholders to ensure that the media strategy aligns with your overall goals. Additionally, your creative team may need to collaborate on asset creation, and a finance lead may be needed for budget approval. 4. How do you determine the right media channels for us? I use a combination of data analysis, audience insights, and industry experience to identify the best media channels for your brand. By studying your target audience’s media consumption habits and analysing market trends, I ensure we choose the channels that will give you the best reach and ROI. We’ll also evaluate any past campaign performance to refine the approach and select platforms that align with your brand’s objectives. 5. How will the budget be allocated across different media platforms? The budget allocation is based on several factors, including the size of your target audience, the goals of the campaign, and the media platforms chosen. I work with the media agency’s planning and buying teams to ensure the budget is distributed across the most impactful channels. Whether it’s traditional media, digital, social, or programmatic, each channel will receive a proportion of the budget that reflects its potential to drive ROI. 6. How do you ensure the best pricing and value from media vendors? I leverage my industry experience and strong relationships with media vendors to negotiate the best rates and secure premium placements for your ads. I also look for added-value opportunities like bonus impressions or extended placements to maximise your media spend. Throughout the buying process, I maintain transparency so you’re aware of the deals being secured and how they benefit your campaign. 7. How will performance be measured, and what KPIs do you track? Performance will be tracked through a combination of key performance indicators (KPIs) tailored to your campaign goals. Common KPIs include reach, impressions, click-through rates, conversions, and return on ad spend (ROAS). I set up detailed dashboards to track these metrics in real time, providing regular updates and reports so you can monitor the campaign’s success and make informed decisions. 8. What happens if the campaign isn’t performing as expected? If the campaign isn’t hitting the expected benchmarks, we will immediately assess the data and make adjustments. This could involve reallocating budget to better-performing channels, tweaking creative assets, or refining audience targeting. I will keep you informed throughout, and our goal is always to optimise the campaign in real time to maximise performance and outcomes. 9. Will there be a post-campaign analysis to measure overall success? Absolutely. Once the campaign concludes, I provide a comprehensive post-campaign analysis, detailing the performance against the original KPIs. This report will include insights into what worked well, what could be improved, and recommendations for future campaigns. This helps refine our strategy moving forward, ensuring continuous improvement and stronger results over time. 10. What are the commercial terms for the project, and how are payments structured? Commercial terms are agreed upon based on the project’s scope, timeline, and deliverables. Typically, a portion of the payment is required upfront as a deposit, with the remainder spread across key milestones such as media plan approval, campaign launch, and post-campaign analysis. I will work with your finance team to ensure the payment schedule aligns with your budgeting process, and any media vendor costs will be fully transparent.
What's included
Comprehensive media strategy development
I develop detailed, data-driven media strategies that align with your business goals and objectives. By conducting thorough market analysis, competitor benchmarking, and audience profiling, I create a roadmap that ensures your media investments drive maximum impact. This deliverable includes a custom strategy that integrates traditional and digital media channels, targeting the right audiences with precision. Expect a clear, actionable plan that outlines media channels, timelines, budgets, and expected outcomes, designed to enhance brand visibility and generate tangible results.
Advanced media planning for optimal reach
I provide meticulous media planning that ensures your campaigns hit the right people at the right time. By analysing market trends, consumer behaviour, and channel performance, I identify the most effective media mix for your brand. This deliverable includes the creation of detailed media plans, complete with channel selection, audience targeting, frequency capping, and budget allocation. My approach guarantees efficient media spend, optimising your campaign's reach and delivering superior ROI, whether it's for traditional or digital media platforms.
Media buying expertise to maximise ROI
With extensive experience in media buying, I secure the best rates, placements, and opportunities for your campaigns. I negotiate with media vendors, leveraging industry relationships to ensure premium placements at competitive prices. This deliverable includes managing the entire media buying process—from vendor selection and rate negotiation to campaign execution and performance tracking. My buying strategies are designed to reduce costs while improving visibility, ensuring you get the most value from your media investments.
Adtech integration for efficient media execution
I specialise in integrating advanced adtech solutions to automate and optimise media campaigns. From programmatic buying to data management platforms (DMPs), I implement the technology that enhances targeting accuracy, streamlines workflows, and improves campaign efficiency. This deliverable includes assessing your current tech stack, recommending the best adtech tools, and ensuring seamless integration. With my adtech expertise, you can expect faster campaign execution, improved targeting, and better performance measurement.
Performance analytics and reporting for campaign optimisation
I provide comprehensive performance analytics and reporting that go beyond basic metrics, offering deep insights into how your media campaigns are performing. This deliverable includes setting up detailed dashboards, tracking KPIs, and offering actionable recommendations for optimisation. Whether it's adjusting media spend, tweaking creative, or refining targeting, my reports give you the data you need to make informed decisions and improve future campaigns. Expect clear, concise, and actionable insights that translate into better campaign results.
Cross-channel media planning for holistic campaigns
I offer cross-channel media planning services that ensure a cohesive, integrated approach across all platforms—TV, radio, digital, social, and more. This deliverable includes mapping out the most effective channels for your message, ensuring a consistent brand experience across touchpoints. My approach ensures your campaign is optimised for reach and impact, delivering a seamless experience for your audience, whether they're watching a TV ad, browsing online, or scrolling through social media.
Data-driven audience targeting and segmentation
I use advanced data analytics to develop highly targeted audience segments for your campaigns. By leveraging first-party data, DMPs, and third-party insights, I create detailed profiles of your ideal customers. This deliverable includes developing audience personas, identifying behavioural patterns, and tailoring media plans to reach the right people with the right message. With my audience targeting expertise, you can expect more personalised campaigns that resonate with your target market, resulting in higher engagement and conversion rates.
Programmatic media buying for automated efficiency
I provide programmatic media buying services that leverage AI and machine learning to automate and optimise your media campaigns. This deliverable includes setting up and managing programmatic platforms, ensuring that your ads are bought and placed in real-time based on data-driven decisions. My approach ensures that your media spend is continuously optimised for performance, reducing waste and improving ROI. You’ll benefit from precise targeting, improved campaign flexibility, and a higher return on investment.
Media audits to assess and optimise current and future campaigns
I conduct in-depth media audits to assess the effectiveness of your current media strategies and campaigns. This deliverable includes a full review of your media planning, buying, and execution processes, identifying inefficiencies and areas for improvement. I provide detailed recommendations on how to optimise your media spend, improve audience targeting, and increase campaign effectiveness. With my media audits, you'll gain valuable insights into where your media budget can be better allocated for maximum impact.
Commercial consultancy for media growth
I offer commercial consultancy services that focus on maximising the profitability of your media investments. This deliverable includes an analysis of your current media spend, commercial partnerships, and revenue streams. I provide strategic advice on how to better monetise your media assets, improve vendor relationships, and increase operational efficiency. By aligning your media strategy with your commercial objectives, I help you create a sustainable media model that drives long-term business growth.
Skills and tools
Industries