1. What will the overall process look like from start to finish? The process begins with an initial client briefing to understand your business goals, target audience, and media objectives. From there, I conduct market research, develop a tailored media strategy, plan and allocate budgets, negotiate with media vendors, and execute the campaign. Throughout, we monitor performance and make real-time adjustments. Once the campaign concludes, I provide detailed reporting and analysis to review success and identify future opportunities. 2. How long will the project take? The timeframe depends on the size and complexity of the campaign. Typically, the process can take between 30 to 60 days from initial briefing to post-campaign analysis. For larger clients with extensive media buys and adtech integrations, the timeline might extend slightly. However, I’ll provide a detailed timeline upfront so you know what to expect at each stage. 3. What kind of involvement will be required from our team? Your team’s involvement will be crucial during key phases like the initial briefing, feedback on strategy and media planning, and approval of creative assets. I will require input from your marketing team and brand stakeholders to ensure that the media strategy aligns with your overall goals. Additionally, your creative team may need to collaborate on asset creation, and a finance lead may be needed for budget approval. 4. How do you determine the right media channels for us? I use a combination of data analysis, audience insights, and industry experience to identify the best media channels for your brand. By studying your target audience’s media consumption habits and analysing market trends, I ensure we choose the channels that will give you the best reach and ROI. We’ll also evaluate any past campaign performance to refine the approach and select platforms that align with your brand’s objectives. 5. How will the budget be allocated across different media platforms? The budget allocation is based on several factors, including the size of your target audience, the goals of the campaign, and the media platforms chosen. I work with the media agency’s planning and buying teams to ensure the budget is distributed across the most impactful channels. Whether it’s traditional media, digital, social, or programmatic, each channel will receive a proportion of the budget that reflects its potential to drive ROI. 6. How do you ensure the best pricing and value from media vendors? I leverage my industry experience and strong relationships with media vendors to negotiate the best rates and secure premium placements for your ads. I also look for added-value opportunities like bonus impressions or extended placements to maximise your media spend. Throughout the buying process, I maintain transparency so you’re aware of the deals being secured and how they benefit your campaign. 7. How will performance be measured, and what KPIs do you track? Performance will be tracked through a combination of key performance indicators (KPIs) tailored to your campaign goals. Common KPIs include reach, impressions, click-through rates, conversions, and return on ad spend (ROAS). I set up detailed dashboards to track these metrics in real time, providing regular updates and reports so you can monitor the campaign’s success and make informed decisions. 8. What happens if the campaign isn’t performing as expected? If the campaign isn’t hitting the expected benchmarks, we will immediately assess the data and make adjustments. This could involve reallocating budget to better-performing channels, tweaking creative assets, or refining audience targeting. I will keep you informed throughout, and our goal is always to optimise the campaign in real time to maximise performance and outcomes. 9. Will there be a post-campaign analysis to measure overall success? Absolutely. Once the campaign concludes, I provide a comprehensive post-campaign analysis, detailing the performance against the original KPIs. This report will include insights into what worked well, what could be improved, and recommendations for future campaigns. This helps refine our strategy moving forward, ensuring continuous improvement and stronger results over time. 10. What are the commercial terms for the project, and how are payments structured? Commercial terms are agreed upon based on the project’s scope, timeline, and deliverables. Typically, a portion of the payment is required upfront as a deposit, with the remainder spread across key milestones such as media plan approval, campaign launch, and post-campaign analysis. I will work with your finance team to ensure the payment schedule aligns with your budgeting process, and any media vendor costs will be fully transparent.