Adtech stack solutions for commercial and brand success

pro

James Zipeure

(0)

Starting at

$

100

/hr

About this service

Summary

I provide comprehensive media strategy, planning, buying, and adtech integration services, tailored to optimise your campaigns across all channels—whether digital, traditional, or programmatic. My approach is rooted in a deep understanding of market trends, audience behaviour, and the latest adtech innovations, ensuring your media efforts are precisely targeted and aligned with your business goals. From securing premium media placements at competitive rates to integrating advanced technologies for automation and data-driven decision-making, I offer a full suite of services that maximise efficiency and deliver measurable results.
What truly sets me apart is my ability to combine strategic expertise with cutting-edge adtech solutions, creating a seamless bridge between creativity and technology. I don’t just plan and execute campaigns; I continuously analyse performance, provide actionable insights, and make adjustments in real-time to ensure optimal outcomes. This unique blend of commercial acumen, media expertise, and technical know-how allows me to drive growth for clients, helping them achieve long-term success in a competitive media landscape.

Process

1. Initial Client Briefing and Objectives Alignment
The process begins with a comprehensive client briefing to understand their overall business objectives, target audience, and media goals. During this stage, I work closely with the brand’s marketing team and any key stakeholders, such as the CMO or brand manager, to ensure that all expectations are clear. The briefing includes discussions about the desired outcomes, preferred media channels, budget constraints, and timelines. Depending on the size of the client, this phase typically takes 3-5 days.
2. Market Research and Audience Analysis
Once the objectives are clearly defined, the next step involves thorough market research and audience analysis. This process includes studying the target market, audience behaviour, media consumption patterns, and competitor activities. I also collaborate with the media agency’s research and analytics team to gather any existing first-party and third-party data to build a strong foundation for the media strategy. The insights gained from this phase help to identify the best media channels and targeting opportunities. Depending on the client’s complexity, this step can take 5-7 days.
3. Media Strategy Development
With the research in place, I develop a tailored media strategy that aligns with the client’s business objectives. This strategy outlines key elements such as media mix, channel selection, target audience, timing, and key performance indicators (KPIs). During this phase, collaboration with the brand’s marketing team and the media agency’s strategy department is crucial to ensure all aspects are covered. The goal is to create a strategic roadmap that maximises reach and efficiency. This process takes 4-7 days depending on the scope and complexity.
4. Budget Allocation and Media Planning
Once the strategy is approved, the next step is detailed media planning and budget allocation. I work with the media agency’s planning and buying teams to ensure the budget is strategically allocated across channels, with a focus on maximising return on investment (ROI). This involves selecting the right media platforms (TV, digital, social, OOH, etc.) and deciding on the frequency and duration of the campaigns. Budget constraints and priorities are discussed with both the brand and agency, ensuring a clear understanding of how funds are distributed. This phase generally takes 5-10 days, depending on the size of the client and the complexity of the campaign.
5. Commercial Negotiations and Vendor Relationships
During the media buying process, I negotiate commercial deals with media vendors to secure the best rates, placements, and added-value opportunities. This step involves close collaboration with the media agency’s buying team to manage vendor relationships and ensure optimal pricing and positioning. Any commercial agreements or deals are communicated transparently between the brand and the agency, with approval on final terms. This stage may vary depending on negotiations but typically takes 7-14 days, especially for larger clients with broader media buys.
6. Creative Integration and Adtech Setup
Once the media plan is finalised, it’s crucial to align the creative assets with the media placements. I collaborate with the brand’s creative team or external creative agencies to ensure that the messaging and visuals fit seamlessly across all platforms. In parallel, I work with the media agency’s adtech team to set up programmatic platforms, data management systems, and tracking tools. The integration of creative and adtech is key to ensuring precise targeting and real-time optimisations. This phase takes around 5-10 days depending on the number of assets and complexity.
7. Campaign Execution and Launch
With all the elements in place, the media campaign is ready for execution. The media agency’s buying team handles the placement of ads across chosen platforms, ensuring that everything runs according to the media plan. Regular communication between the brand and media agency ensures that any last-minute changes or optimisations can be made swiftly. The campaign launch is closely monitored from day one, with tracking systems in place to measure performance against the agreed KPIs. The campaign launch process typically takes 2-5 days to ensure smooth delivery and functionality.
8. Ongoing Monitoring and Real-Time Optimisation
After the campaign is live, continuous monitoring is critical to ensure that it meets its objectives. I work with the media agency’s performance and analytics teams to analyse key metrics such as impressions, clicks, conversions, and overall ROI. Using real-time data, we make adjustments to optimise the campaign’s performance, whether it’s reallocating budget to better-performing channels or tweaking creative assets to improve engagement. This phase is ongoing throughout the campaign’s duration, with regular weekly or bi-weekly reports shared with the brand.
9. Post-Campaign Analysis and Reporting
Once the campaign concludes, I conduct a thorough post-campaign analysis to assess its success and identify any lessons learned. The media agency’s analytics team compiles a detailed report, which includes a comparison between the initial KPIs and the actual outcomes. I also provide recommendations for future campaigns based on this analysis, identifying areas of improvement or potential new opportunities. The post-campaign analysis typically takes 7-10 days to prepare, depending on the scale of the campaign and data volume.
10. Client Debrief and Future Planning
The final stage involves a debrief session with the client to review the campaign’s overall performance and discuss any strategic changes for future initiatives. I collaborate with both the brand and media agency teams to refine the approach for future campaigns based on the post-campaign analysis. During this session, we also evaluate the commercial deals, ensuring that all vendor agreements were met and assessing any long-term benefits from media partnerships. Depending on the brand’s media calendar, this debrief may also include planning for the next campaign cycle. This phase takes around 3-5 days.
Total Timeframe
The overall timeframe for the entire process can range from 30 to 60 days depending on the size of the client, the scope of the campaign, and the complexity of the media buy. Larger clients with broader media goals may require extended negotiation periods and more complex adtech setups, while smaller clients can move through the process more quickly.
This structured process ensures a seamless experience from strategy development to execution, combining in-depth analysis, effective collaboration, and commercial expertise to maximise the impact of your media campaigns.

FAQs

  • FAQ

    1. What will the overall process look like from start to finish? The process begins with an initial client briefing to understand your business goals, target audience, and media objectives. From there, I conduct market research, develop a tailored media strategy, plan and allocate budgets, negotiate with media vendors, and execute the campaign. Throughout, we monitor performance and make real-time adjustments. Once the campaign concludes, I provide detailed reporting and analysis to review success and identify future opportunities. 2. How long will the project take? The timeframe depends on the size and complexity of the campaign. Typically, the process can take between 30 to 60 days from initial briefing to post-campaign analysis. For larger clients with extensive media buys and adtech integrations, the timeline might extend slightly. However, I’ll provide a detailed timeline upfront so you know what to expect at each stage. 3. What kind of involvement will be required from our team? Your team’s involvement will be crucial during key phases like the initial briefing, feedback on strategy and media planning, and approval of creative assets. I will require input from your marketing team and brand stakeholders to ensure that the media strategy aligns with your overall goals. Additionally, your creative team may need to collaborate on asset creation, and a finance lead may be needed for budget approval. 4. How do you determine the right media channels for us? I use a combination of data analysis, audience insights, and industry experience to identify the best media channels for your brand. By studying your target audience’s media consumption habits and analysing market trends, I ensure we choose the channels that will give you the best reach and ROI. We’ll also evaluate any past campaign performance to refine the approach and select platforms that align with your brand’s objectives. 5. How will the budget be allocated across different media platforms? The budget allocation is based on several factors, including the size of your target audience, the goals of the campaign, and the media platforms chosen. I work with the media agency’s planning and buying teams to ensure the budget is distributed across the most impactful channels. Whether it’s traditional media, digital, social, or programmatic, each channel will receive a proportion of the budget that reflects its potential to drive ROI. 6. How do you ensure the best pricing and value from media vendors? I leverage my industry experience and strong relationships with media vendors to negotiate the best rates and secure premium placements for your ads. I also look for added-value opportunities like bonus impressions or extended placements to maximise your media spend. Throughout the buying process, I maintain transparency so you’re aware of the deals being secured and how they benefit your campaign. 7. How will performance be measured, and what KPIs do you track? Performance will be tracked through a combination of key performance indicators (KPIs) tailored to your campaign goals. Common KPIs include reach, impressions, click-through rates, conversions, and return on ad spend (ROAS). I set up detailed dashboards to track these metrics in real time, providing regular updates and reports so you can monitor the campaign’s success and make informed decisions. 8. What happens if the campaign isn’t performing as expected? If the campaign isn’t hitting the expected benchmarks, we will immediately assess the data and make adjustments. This could involve reallocating budget to better-performing channels, tweaking creative assets, or refining audience targeting. I will keep you informed throughout, and our goal is always to optimise the campaign in real time to maximise performance and outcomes. 9. Will there be a post-campaign analysis to measure overall success? Absolutely. Once the campaign concludes, I provide a comprehensive post-campaign analysis, detailing the performance against the original KPIs. This report will include insights into what worked well, what could be improved, and recommendations for future campaigns. This helps refine our strategy moving forward, ensuring continuous improvement and stronger results over time. 10. What are the commercial terms for the project, and how are payments structured? Commercial terms are agreed upon based on the project’s scope, timeline, and deliverables. Typically, a portion of the payment is required upfront as a deposit, with the remainder spread across key milestones such as media plan approval, campaign launch, and post-campaign analysis. I will work with your finance team to ensure the payment schedule aligns with your budgeting process, and any media vendor costs will be fully transparent.

What's included

  • Comprehensive media strategy development

    I develop detailed, data-driven media strategies that align with your business goals and objectives. By conducting thorough market analysis, competitor benchmarking, and audience profiling, I create a roadmap that ensures your media investments drive maximum impact. This deliverable includes a custom strategy that integrates traditional and digital media channels, targeting the right audiences with precision. Expect a clear, actionable plan that outlines media channels, timelines, budgets, and expected outcomes, designed to enhance brand visibility and generate tangible results.

  • Advanced media planning for optimal reach

    I provide meticulous media planning that ensures your campaigns hit the right people at the right time. By analysing market trends, consumer behaviour, and channel performance, I identify the most effective media mix for your brand. This deliverable includes the creation of detailed media plans, complete with channel selection, audience targeting, frequency capping, and budget allocation. My approach guarantees efficient media spend, optimising your campaign's reach and delivering superior ROI, whether it's for traditional or digital media platforms.

  • Media buying expertise to maximise ROI

    With extensive experience in media buying, I secure the best rates, placements, and opportunities for your campaigns. I negotiate with media vendors, leveraging industry relationships to ensure premium placements at competitive prices. This deliverable includes managing the entire media buying process—from vendor selection and rate negotiation to campaign execution and performance tracking. My buying strategies are designed to reduce costs while improving visibility, ensuring you get the most value from your media investments.

  • Adtech integration for efficient media execution

    I specialise in integrating advanced adtech solutions to automate and optimise media campaigns. From programmatic buying to data management platforms (DMPs), I implement the technology that enhances targeting accuracy, streamlines workflows, and improves campaign efficiency. This deliverable includes assessing your current tech stack, recommending the best adtech tools, and ensuring seamless integration. With my adtech expertise, you can expect faster campaign execution, improved targeting, and better performance measurement.

  • Performance analytics and reporting for campaign optimisation

    I provide comprehensive performance analytics and reporting that go beyond basic metrics, offering deep insights into how your media campaigns are performing. This deliverable includes setting up detailed dashboards, tracking KPIs, and offering actionable recommendations for optimisation. Whether it's adjusting media spend, tweaking creative, or refining targeting, my reports give you the data you need to make informed decisions and improve future campaigns. Expect clear, concise, and actionable insights that translate into better campaign results.

  • Cross-channel media planning for holistic campaigns

    I offer cross-channel media planning services that ensure a cohesive, integrated approach across all platforms—TV, radio, digital, social, and more. This deliverable includes mapping out the most effective channels for your message, ensuring a consistent brand experience across touchpoints. My approach ensures your campaign is optimised for reach and impact, delivering a seamless experience for your audience, whether they're watching a TV ad, browsing online, or scrolling through social media.

  • Data-driven audience targeting and segmentation

    I use advanced data analytics to develop highly targeted audience segments for your campaigns. By leveraging first-party data, DMPs, and third-party insights, I create detailed profiles of your ideal customers. This deliverable includes developing audience personas, identifying behavioural patterns, and tailoring media plans to reach the right people with the right message. With my audience targeting expertise, you can expect more personalised campaigns that resonate with your target market, resulting in higher engagement and conversion rates.

  • Programmatic media buying for automated efficiency

    I provide programmatic media buying services that leverage AI and machine learning to automate and optimise your media campaigns. This deliverable includes setting up and managing programmatic platforms, ensuring that your ads are bought and placed in real-time based on data-driven decisions. My approach ensures that your media spend is continuously optimised for performance, reducing waste and improving ROI. You’ll benefit from precise targeting, improved campaign flexibility, and a higher return on investment.

  • Media audits to assess and optimise current and future campaigns

    I conduct in-depth media audits to assess the effectiveness of your current media strategies and campaigns. This deliverable includes a full review of your media planning, buying, and execution processes, identifying inefficiencies and areas for improvement. I provide detailed recommendations on how to optimise your media spend, improve audience targeting, and increase campaign effectiveness. With my media audits, you'll gain valuable insights into where your media budget can be better allocated for maximum impact.

  • Commercial consultancy for media growth

    I offer commercial consultancy services that focus on maximising the profitability of your media investments. This deliverable includes an analysis of your current media spend, commercial partnerships, and revenue streams. I provide strategic advice on how to better monetise your media assets, improve vendor relationships, and increase operational efficiency. By aligning your media strategy with your commercial objectives, I help you create a sustainable media model that drives long-term business growth.

Skills and tools

Technical Support Specialist
Operations Lead
Digital Marketing Specialist
Adobe Suite
Dataiku
Google Analytics
Salesforce
Tableau

Industries

B2B
B2C
Advertising

Work with me

More services

strategic guidance and planning to fund your Launch

STARTING AT

$100/hour

hourly rate

Business development to increase revenue and growth

STARTING AT

$100/hour

hourly rate

Professional writing to increase business value

STARTING AT

$100/hour

hourly rate