What's included

• Tailored copywriting that converts

  I specialise in crafting copy that speaks directly to your target audience, using language that resonates, engages, and compels them to take action. From web copy to newsletters, and adverts, I ensure every word is strategically chosen to align with your brand’s voice and objectives. My writing is designed to not only capture attention but to drive conversions, ultimately boosting your revenue and business growth through clear, impactful messaging.

• Impactful presentations that win new business

  Presentations are more than just slides—they are an opportunity to connect, influence, and persuade. I design and develop presentations that not only look visually stunning but also communicate your ideas with clarity and power. Whether it's pitching to investors, internal team meetings, or external conferences, my presentations are crafted to leave a lasting impression, helping you to deliver your message with confidence, conviction, and effectiveness, all while breaking down complex ideas into easily digestible content.

• Blogs that build authority

  In today’s digital world, having a voice of authority is essential for standing out in any industry. I write insightful, engaging blogs that position your brand as a thought leader, providing value to your audience while boosting SEO. Every blog is tailored to fit your brand’s tone and objectives, balancing creativity with expertise to draw in readers and keep them engaged. By using well-researched information and a conversational yet professional tone, my blogs help drive traffic, build credibility, and keep your audience coming back for more.

• Website copy that drives retention and results

  Your website is your brand’s digital storefront, and the copy on it plays a crucial role in attracting and retaining visitors. I create website content that is not only clear, concise, and engaging but also strategically optimised for SEO. My focus is on capturing your unique brand voice while ensuring every word serves a purpose—whether it’s boosting your search engine rankings, enhancing user experience, or turning visitors into customers. With compelling calls-to-action and smart use of keywords, I ensure your website is a powerful tool for growth.

• Newsletters that keep your business top of mind

  In an age of information overload, staying connected with your audience through regular communication is essential. I design and write newsletters that not only inform but engage and delight your subscribers. Whether it’s monthly updates, promotions, or special announcements, my newsletters are crafted to provide value, build relationships, and keep your brand top of mind. Every newsletter is tailored to your audience’s needs and preferences, helping you to foster long-term customer loyalty while driving engagement and conversions.

• Content strategy aligned with business goals

  Writing great content is only half the battle—ensuring that it supports your business goals is the other half. I don’t just write copy; I develop a comprehensive content strategy that aligns with your brand’s vision and objectives. From editorial planning to execution, I help you map out a content journey that speaks to your audience at every stage, driving engagement, brand loyalty, and ultimately, conversions. Whether you’re looking to increase traffic, generate leads, or build your brand, my content strategy ensures everything is moving in the right direction.

• Compelling brand business case studies

  Every brand has a story to tell, and I excel at helping businesses find and articulate theirs. Through captivating narratives, I bring your brand to life, creating content that reflects your unique values, vision, and personality. By distilling the essence of what makes your business special, I craft authentic stories that resonate deeply with your audience. Whether it’s website copy, brand materials, or long-form articles, I create content that builds emotional connections and strengthens your brand identity.

• SEO-optimised blogs and copy

  Having great content is only effective if people can find it. With a deep understanding of SEO best practices, I write content that is not only engaging but also designed to perform well in search engine rankings. I weave keywords naturally into compelling copy, ensuring it remains authentic while increasing visibility. Whether it’s blogs, web pages, or product descriptions, I create content that strikes the perfect balance between creativity and optimisation, helping your brand get found by the right audience at the right time.

• Targeted email campaign copy that converts

  Email marketing is one of the most powerful tools for nurturing leads and driving sales. I create targeted email campaigns that go beyond the standard updates—they are designed to inspire action. From attention-grabbing subject lines to compelling calls-to-action, every element of the email is meticulously crafted to boost open rates, drive click-throughs, and convert subscribers into loyal customers. Whether it’s a product launch, event invitation, or promotional offer, my emails get results.

• Polished thought leadership research and white-papers

  For businesses looking to establish themselves as leaders in their field, I write in-depth, authoritative white-papers and reports that showcase your expertise. I transform complex topics into clear, informative, and engaging documents that can be used to educate your audience, support your sales efforts, or enhance your brand’s credibility. Whether it’s thought leadership articles or detailed industry insights, my work is professional, polished, and designed to reflect the high standards of your brand.