Social Media Manager | Strategy, Content & Engagement

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About this service

Summary

I offer monthly social media management that covers strategy, content planning, engagement and performance reporting. It’s flexible, collaborative support that helps you stay consistent and intentional.. without adding more to your plate.

FAQs

  • Do you create content from scratch?

    I can create content using existing brand assets or repurpose materials you already have. For bespoke product content (like unboxings or reels), I’ll need access to the product or assets that align with your brand’s style.

  • Which platforms do you support?

    I’m platform-agnostic and happy to work across Instagram, LinkedIn, TikTok, Facebook, or YouTube, provided the content and strategy are a good fit. We’ll align on what’s realistic during onboarding.

  • Can you manage comments and DMs?

    Yes! I offer light-touch community engagement, which includes responding to comments, managing DMs, and engaging with your audience. More intensive engagement can be scoped if needed.

  • Will you grow my follower count?

    Follower growth isn’t the focus, and it’s not the best measure of success. My priority is helping you show up consistently with content that’s strategic, engaging, and aligned to your goals. That’s what actually drives performance.

  • How do you handle approvals?

    I provide a clear content calendar and draft captions in advance. You’ll have time to review, give feedback and approve posts before anything goes live.

  • Is this a fixed package or flexible?

    This is a monthly retainer, but the scope can flex depending on what you need - whether that’s more strategy, hands-on content support, or reporting. We can tailor the mix each month.

  • Do you run paid social ads too?

    I do offer paid social strategy and campaign setup, but it’s a separate service from organic management. If you’re looking for a combined package, I’m happy to discuss a custom monthly retainer that includes both.

What's included

  • Social Strategy & Content Plan

    A clear monthly content strategy outlining key themes, platform priorities, and content formats, built to align with your goals and tone of voice

  • Content Calendar

    A structured calendar mapping out post topics, captions, asset needs, and publishing schedule, tailored to your internal workflow or approval process.

  • Community Engagement

    Light-touch daily/weekly engagement support including: replying to comments, managing DMs, and proactively engaging with your target audience.

  • Performance Reporting

    Monthly analytics overview with platform insights, post-level performance, and clear learnings to refine content and channel approach going forward.

  • Content Creation Support (if applicable)

    Creation of image, story, or reel content using available brand assets (or custom content where possible), based on agreed formats and aesthetic.

Recommendations

(5.0)

Natasha Henson

Client • Jun 24, 2025

Nicole brings energy, insight, and creativity to every project. Her strategic mindset and deep understanding of audience needs help her craft impactful campaigns that deliver results. She excels at bringing bold ideas to life with precision and flair, always adding that final sparkle that sets her work apart. Nicole is a delight to work with day-to-day and her passion and positivity is contagious.


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Buffer

Buffer

Facebook Business Manager

Facebook Business Manager

Instagram

Instagram

LinkedIn

LinkedIn

TikTok

TikTok