Paid Social Ads Strategy & Campaign Setup
Contact for pricing
About this service
Summary
FAQs
Which platforms do you run ads on?
I offer paid social support across Meta (Facebook & Instagram), TikTok, YouTube and Pinterest. If you're running ads on another platform, just ask - I'm happy to advise or adapt.
Do you create the ads too?
I provide creative direction and copy, and can use your existing brand assets to build ads. If you're looking for original design or video production, that can be scoped separately or supplied by your team.
Will you manage the campaign day-to-day?
Yes, I monitor performance during the campaign and make optimisations to ensure we’re getting the best results for your budget.
Is reporting included?
Absolutely. I provide a clear, end-of-campaign report with key results, insights, and actionable next steps.
What kind of budget do I need?
I typically recommend a minimum media spend of $500–$1,000/month, depending on your goals and platform. I'm happy to help determine what makes sense for your brand.
Do you manage the ad spend or just the campaign setup?
I manage the campaign setup and optimisation, but the media spend stays under your control. You'll handle payments directly through your ad platform (e.g. Meta, TikTok). I’ll guide you through the access setup if needed.
What's included
Campaign Strategy & Audience Targeting Plan
Platform-specific campaign structure, audience segmentation, and targeting recommendations aligned to your goals and budget.
Ad Creative Direction & Copywriting
Messaging framework, suggested formats, and on-brand copy tailored for your target audience. Assets can be created from your existing visuals or supported with direction.
Ad Account Setup & Campaign Launch
Full setup of campaigns in Meta, TikTok, or Pinterest Ads Manager, including ad set structure, audience buildout, placement settings, and scheduling.
Performance Monitoring & Campaign Optimisation
Ongoing monitoring of key metrics and in-flight optimisation of campaign elements, including: targeting, creative, and bidding adjustments to maximise performance during the campaign run.
End-of-Campaign Performance Report
A clear wrap-up report highlighting key results, insights, and next-step recommendations including: platform data, creative learnings, and optimisation notes.
Recommendations
(5.0)
Client • Jun 24, 2025
Recommended
Nicole brings energy, insight, and creativity to every project. Her strategic mindset and deep understanding of audience needs help her craft impactful campaigns that deliver results. She excels at bringing bold ideas to life with precision and flair, always adding that final sparkle that sets her work apart. Nicole is a delight to work with day-to-day and her passion and positivity is contagious.
Skills and tools
Digital Marketer
Social Media Manager
Social Media Marketer
Facebook Ads
Google Ads
Instagram Ads
TikTok Ads