Strategic Media Planning Across ATL and DigitalNicole Allen
I help brands plan smarter, more effective campaigns by aligning messaging with the right media moments. With 15+ years of experience across ATL and digital, and a background in innovation, I bring a unique lens that connects traditional planning with emerging opportunities across ad tech, martech and beyond.
What's included
Audience Insight & Segmentation Summary
Clear breakdown of key audience groups, motivations, and media behaviours, including segmentation, passion points, and planning implications.
Strategic Media Planning Approach
A tailored, channel-specific media plan presentation including media mix rationale, phasing, platform roles, and strategic priorities.
Channel Mix & Budget Breakdown
Detailed breakdown of paid media budget allocations by channel, with rationale based on campaign objectives, audience insights, and market realities.
Campaign Timeline & Phasing Plan
Clear timeline for campaign rollout, including phasing by platform, moment mapping, and seasonal/media cadence where relevant.
Contact for pricing
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Gmail
Google Ads
Google Analytics
SEMrush
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Marketing Strategist
Media Buyer
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Nicole Allen Canada
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Strategic Media Planning Across ATL and DigitalNicole Allen
Contact for pricing
Tags
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Marketing Strategist
Media Buyer
I help brands plan smarter, more effective campaigns by aligning messaging with the right media moments. With 15+ years of experience across ATL and digital, and a background in innovation, I bring a unique lens that connects traditional planning with emerging opportunities across ad tech, martech and beyond.
What's included
Audience Insight & Segmentation Summary
Clear breakdown of key audience groups, motivations, and media behaviours, including segmentation, passion points, and planning implications.
Strategic Media Planning Approach
A tailored, channel-specific media plan presentation including media mix rationale, phasing, platform roles, and strategic priorities.
Channel Mix & Budget Breakdown
Detailed breakdown of paid media budget allocations by channel, with rationale based on campaign objectives, audience insights, and market realities.
Campaign Timeline & Phasing Plan
Clear timeline for campaign rollout, including phasing by platform, moment mapping, and seasonal/media cadence where relevant.
Contact for pricing