What's included

• Audience Insight & Segmentation Summary

  Clear breakdown of key audience groups, motivations, and media behaviours, including segmentation, passion points, and planning implications.

• Strategic Media Planning Approach

  A tailored, channel-specific media plan presentation including media mix rationale, phasing, platform roles, and strategic priorities.

• Channel Mix & Budget Breakdown

  Detailed breakdown of paid media budget allocations by channel, with rationale based on campaign objectives, audience insights, and market realities.

• Campaign Timeline & Phasing Plan

  Clear timeline for campaign rollout, including phasing by platform, moment mapping, and seasonal/media cadence where relevant.