After sending you a personalised questionnaire, we'll hop on a one-to-one call to discuss your answers live. The goal is to clarify the scope of your project, your goals and vision, your business's personality, your audience and industry etc...

I'll analyse your answers to the discovery step, to define a strategy for your brand and create moodboards. In a one-to-one session, i'll go through the strategy and moodboards for you to review and validate them. The goal is for us to align on a strategically defined direction for the brand, which will guide the rest of my work.

From the strategy and moodboards we agreed on, I'll develop a full brand comprising of a logo suite, colour palette, typographic system, supporting graphic elements as needed, and brand guidelines documents.

Depending on your business' needs, you might want to add a few collateral elements to your brand, such as - Social media templates - Presentation and document templates - Animated content - Stationery, packaging, posters, merch...