A clear map of your customer's actual journey, from first touch to repeat use, built from research rather than assumption.

Most teams have a version of the journey in their heads, but it's rarely the one customers actually experience. I build the real map by combining what's in your analytics, existing user research, and direct product walkthroughs, then compare that against how people are actually behaving at each stage.

What you get: a visual map of the end-to-end journey, key moments flagged where the experience works against you (drop-off points, confusion, friction), and a short written summary connecting each moment to the business impact it's likely having.

Good fit if you know something's off in the funnel but haven't been able to pin down exactly where or why.