Content Marketing, Content Calendar and Social Listening

Pro

Kunal Arora

Starting at

/hr

About this service

Summary

I help brands grow their online presence and generate consistent leads through strategic content marketing paired with real-time social listening. From content strategy and SEO-optimized blog posts to engaging social media campaigns and short-form videos, I create purposeful content that attracts, educates, and converts. Every piece is backed by research, built around your brand voice, and tailored to your ideal customer’s journey—whether they’re discovering you for the first time or ready to buy.

What sets me apart is my focus on listening to your audience as much as speaking to them. Using advanced social listening tools, I monitor trends, track brand mentions, analyze competitor moves, and uncover customer pain points—so your content is not only relevant but also timely and responsive. With a strong mix of creativity, SEO, and data-driven insights, I help you build a loyal, engaged audience that drives long-term business growth.

Process

Content Marketing & Social Listening – Complete Process Breakdown

1️⃣ Discovery & Brand Alignment

Goal: Gain a deep understanding of your business, audience, and goals to build content that aligns with your brand and drives results. What Happens:

Kick-off strategy session to understand your brand voice, offers, values, and target audience

Review of existing content, social presence, website/blog, and analytics

Audit of current engagement, reach, and messaging consistency

Define content goals (brand awareness, lead generation, SEO rankings, community engagement, etc.)

Identify preferred platforms (Instagram, LinkedIn, Blog, YouTube, TikTok, etc.)

Deliverable: A content brief and brand alignment doc outlining voice, tone, goals, and primary channels.

2️⃣ Audience Persona & Keyword Research

Goal: Identify who you’re speaking to, what they care about, and how they search for your solution. What Happens:

Build detailed audience personas based on demographics, psychographics, behavior, and platform usage

Conduct SEO keyword research using tools like SEMrush, Ubersuggest, or Ahrefs to find high-intent keywords

Topic clustering based on buyer journey stages (awareness, consideration, decision)

Research content trends, top-performing topics, and competitor positioning

Social platform behavior analysis (What are they posting? Engaging with? Sharing?)

Deliverable: Audience personas + keyword/topic map for content creation.

3️⃣ Content Strategy & Calendar Development

Goal: Create a strategic, platform-specific content roadmap that supports your goals and builds brand authority. 🔍 What Happens:

Develop core content pillars based on your services, products, and target audience pain points

Plan a 30–90 day content calendar across selected channels

Outline content formats:

Educational: Tips, how-to’s, explainer content

Authority-building: Case studies, industry insights, opinions

Conversion-focused: CTAs, testimonials, offers

Community-driven: Behind-the-scenes, polls, storytelling

Platform-native strategies (e.g., carousel posts for Instagram, document posts for LinkedIn, Shorts for YouTube, blog posts for SEO)

Alignment with funnel stages and business promotions

Deliverable: Editorial calendar with post titles, formats, deadlines, and publishing schedule.

4️⃣ Content Creation & Design

Goal: Produce engaging, high-quality, and brand-aligned content that educates, builds trust, and drives action. What Happens:

Copywriting for blogs, captions, video scripts, headlines, and CTAs

Visual design: social media graphics, carousel slides, infographics, thumbnails

Creation of short-form video content or concepts (for Reels, Shorts, TikTok)

On-page SEO optimization for blogs (meta titles, internal links, headers, alt text)

Hashtag research and keyword integration

Use of AI (if applicable) to scale content ideas, hooks, and repurposing

Deliverable: Completed content pieces (written + designed) uploaded or delivered for review.

5️⃣Content Publishing & Distribution

Goal: Ensure consistent publishing across platforms and drive traffic to core content. What Happens:

Schedule content using tools like Buffer, Hootsuite, Metricool, GoHighLevel, or native platforms

Cross-posting strategy to adapt content across platforms without copy/pasting

Include CTAs that drive traffic to your offers, funnels, or lead magnets

Boost top-performing posts (optional) for added reach

Email marketing integration to repurpose blog/social content into newsletters

Deliverable: Content is published on time with optimized captions, tags, and links in place.

6️⃣ Social Listening & Market Monitoring

Goal: Track what your audience is saying, what competitors are doing, and how your brand is perceived online. What Happens:

Use tools like Brand24, Sprout Social, Hootsuite Streams, or native platform insights

Monitor brand mentions, comments, reviews, and DMs across platforms

Track trending hashtags and viral content in your industry

Competitor performance analysis (engagement, post types, timing)

Flag content opportunities or PR issues based on customer sentiment

Deliverable: Weekly or monthly insights report with action steps and content opportunities.

7️⃣ Engagement & Community Growth

Goal: Build meaningful relationships, trust, and brand loyalty through real-time engagement. What Happens:

Respond to comments and DMs in your brand voice

Initiate engagement on relevant posts (industry leaders, potential collaborators, ideal clients)

Run engagement-based content (polls, questions, live Q&As)

Develop a UGC (user-generated content) plan or influencer collaboration strategy

Encourage shares, saves, and interactions with value-based content

Deliverable: Engagement activity report + suggestions to grow community organically.

8️⃣ Performance Reporting & Optimization

Goal: Analyze content performance and continuously refine strategy for better results. What Happens:

Monitor metrics like: reach, impressions, engagement rate, clicks, time on page, shares, saves, and conversions

Identify top-performing content and analyze why it worked

Suggest changes to format, copy, or posting times based on data

Optimize keywords, hashtags, hooks, and visuals

Prepare monthly performance dashboard + next month’s content recommendations

Deliverable: Monthly content performance report + updated strategic plan.

FAQs

What platforms do you create content for?
I create content for blogs, LinkedIn, Instagram, Facebook, YouTube, TikTok, X, and more—depending on where your audience is most active and where you want to grow.
Do you help with content strategy or just execution?
Both. I start by developing a full content strategy and calendar, then handle content creation, design, publishing, engagement, and reporting—end to end.
Can you write SEO blog posts and optimize them?
Yes! I do in-depth keyword research and write SEO-optimized blog posts with proper formatting, meta tags, headers, internal links, and more to help your content rank.
How do you decide what content to create?
I base it on your goals, customer journey, keyword research, competitor analysis, and what’s trending in your niche. Plus, I monitor what your audience is talking about through social listening tools.
Do I need to provide visuals or do you design them?
I can handle everything! I create branded graphics, carousels, short-form video concepts, and more. If you have an in-house designer, I’m happy to collaborate too.
What’s social listening and how does it help?
Social listening involves tracking mentions, trends, competitor content, and audience sentiment across social platforms. It helps us understand what your audience cares about, so your content stays relevant and timely.
How often do you post or publish content?
That depends on your goals and package, but I typically recommend 3–5 social posts per week and 2–4 blog posts per month for steady growth and engagement.
Do you also manage engagement (comments, DMs)?
Yes—community engagement is part of my service. I reply to comments, manage DMs, and interact with followers to build relationships and grow your brand organically.
Can you repurpose existing content?
Absolutely. I can turn one blog post into multiple social media posts, carousels, Reels, or even email content—maximizing your content ROI.
Will I receive performance reports?
Yes! I provide monthly performance reports that track engagement, reach, growth, traffic, and content performance—plus insights on what’s working and what to improve.

What's included

Content Strategy Development
Deliverable: A full content strategy tailored to your brand goals, audience, and marketing funnel. What’s Included: Audience persona creation and customer journey mapping Topic and pillar content planning aligned with SEO and industry trends Platform selection and tone-of-voice guidelines Content calendar (30–90 days) with distribution plan Funnel alignment (awareness, consideration, decision) ✅ Outcome: A strategic blueprint to create consistent, purposeful content that attracts and educates your ideal audience.
Content Creation & Publishing
Deliverable: High-quality, multi-format content optimized for each platform and goal. What’s Included: Blog articles (SEO-optimized, long-form or short-form) Social media posts (Instagram, LinkedIn, Facebook, X) Video content scripts and short-form video concepts (Reels, Shorts, TikToks) Visual design assets (carousels, infographics, branded graphics) Hashtag strategy and SEO meta tags for visibility Content scheduling using tools like Buffer, Hootsuite, or GoHighLevel ✅ Outcome: Consistent, professional content that builds authority, drives engagement, and brings traffic to your website or funnel.
SEO & Performance Optimization
Deliverable: Search engine optimization to maximize visibility and performance of your content. What’s Included: Keyword research and content gap analysis On-page SEO for blog and website content (title tags, headers, internal linking) Structured content with readability and engagement in mind Monitoring of ranking performance using tools like SEMrush or Ubersuggest Monthly SEO reports and optimization updates ✅ Outcome: Content that ranks in search engines, drives organic traffic, and supports long-term lead generation.
Social Listening & Market Insights
Deliverable: Real-time social media monitoring to track brand mentions, competitor activity, and customer sentiment. What’s Included: Setup of listening tools (Brand24, Sprout Social, Hootsuite, or native tools) Monitoring of brand mentions, hashtags, and relevant keywords Competitor analysis and trend tracking Weekly/monthly sentiment and engagement reports Insights on customer feedback, pain points, and content opportunities ✅ Outcome: A pulse on what your audience cares about—so you can create content that resonates, engage in real-time, and adapt messaging accordingly.
Engagement & Community Building
Deliverable: Active content engagement and community growth strategy. What’s Included: Comment replies, DMs, and conversation starters Engagement with niche influencers, industry leaders, and potential partners UGC (user-generated content) collection strategies Calls-to-action and content hooks to build loyal followers Optional: running and managing giveaways or challenges to drive interaction ✅ Outcome: A growing, engaged audience that knows, likes, and trusts your brand.
Performance Tracking & Content Optimization
Deliverable: Monthly content performance audits and next-step recommendations. What’s Included: Analytics tracking (reach, engagement, traffic, conversions) Platform-specific performance reviews (LinkedIn, Instagram, blog, YouTube, etc.) Content scoring (what’s working, what’s not) Adjusted strategy and calendar updates based on data ROI reports (lead generation, click-throughs, shares, and saves) ✅ Outcome: A feedback loop that ensures your content improves month after month.

Skills and tools

Content Creator

Content Writer

Social Content Designer