Paid Media Ads - Google, Meta & X Ads + Landing Pages

Pro

Kunal Arora

Starting at

/hr

About this service

Summary

I help businesses generate high-quality leads through strategic paid advertising on Google, Facebook, and X (Twitter)—paired with conversion-optimized landing pages that turn clicks into customers. From keyword research and ad copy to pixel setup and A/B testing, I handle the entire process of launching and scaling paid campaigns. I also design custom landing pages built specifically to match each ad’s intent, ensuring a smooth journey from scroll to sign-up.

What makes me different? I don’t just run ads—I build full-funnel systems that align your messaging, audience targeting, and page experience for maximum ROI. With expertise across multiple platforms, deep SEO-informed strategy, and performance-driven design, I combine creative and data to deliver real, scalable results. Whether you're starting from scratch or trying to improve your current campaigns, I build paid ad ecosystems that convert—not just attract.

Process

1. Strategy Call & Discovery

Goal: Understand the business, offer, audience, and campaign goals. What Happens:

30–60 min onboarding session

Identify target audience, pain points, and ideal outcomes (leads, sales, bookings)

Review of current marketing assets, funnel, past ad performance (if any)

Define KPIs (Cost per lead, ROAS, conversion rates, etc.)

✅ Deliverable: Strategy roadmap + campaign direction.

2. Market Research & Targeting Strategy

Goal: Build a targeting plan that ensures ad spend hits the right audience. What Happens:

Google Ads: SEO keyword research based on search volume, intent, and competition

Facebook/X Ads: Custom audiences created by interests, behaviors, demographics

Competitor ad analysis via Meta Ad Library, SEMrush, SpyFu, etc.

Build negative keyword lists to filter unqualified traffic

✅ Deliverable: Targeting brief + keyword + audience strategy document.

3. Ad Account Setup & Tracking Infrastructure

Goal: Prepare and structure ad accounts to track performance accurately. What Happens:

Google Ads, Facebook Ads Manager, and X Ads setup or cleanup

Install and configure:

Meta Pixel + Events (Add to Cart, Lead, Purchase, etc.)

Google Tag Manager + GA4 + Conversion events

UTM parameters for campaign tracking

Setup of custom conversion events

Retargeting audiences created (website visitors, video viewers, IG engagers, etc.)

✅ Deliverable: Fully configured ad accounts + pixel and tracking tested.

4. Ad Creative & Copywriting

Goal: Create compelling ads tailored to each platform’s style and objective. What Happens:

Write ad copy for:

Google: Headlines, descriptions, site links

Facebook/X: Primary text, headlines, CTA buttons

Design ad visuals (static images, carousel concepts, video script outlines if needed)

A/B testing versions with different hooks, tones, or creatives

✅ Deliverable: Complete ad copy deck + design direction or creatives.

5. Landing Page Strategy & Design

Goal: Build a conversion-optimized landing page tailored to each campaign. What Happens:

Page strategy based on traffic source (cold, retargeted, etc.)

Copywriting for:

Hero section, social proof, pain points, benefits, CTA

Page layout, mobile-first design (in platforms like GoHighLevel, WordPress, Unbounce, Webflow, or ClickFunnels)

Integrations with CRM, forms, and tracking tools

A/B page testing options if required

✅ Deliverable: Fully designed, mobile-optimized landing page connected to lead capture system.

6. Campaign Launch & Testing Phase

Goal: Roll out campaigns strategically and begin collecting data. What Happens:

Launch ads across selected platforms with controlled daily budgets

Schedule based on time zones/audience behavior

Closely monitor:

Click-through rates

Quality scores

Landing page engagement

Initial conversion rates

Pause underperforming ads, test new angles

✅ Deliverable: Campaigns live with daily monitoring reports for the first 7–10 days.

7. Optimization & Scaling

Goal: Improve campaign efficiency and scale what works. What Happens:

Weekly campaign reviews

A/B testing: Ad creatives, headlines, audience segments, landing page elements

Budget reallocation to top-performing ads

Funnel enhancements: add upsells, social proof, urgency elements

Build custom retargeting campaigns and lookalike audiences

✅ Deliverable: Ongoing performance reports + optimization strategy.

8. Monthly Reporting & Growth Strategy

Goal: Provide insights, results, and recommendations for next steps. What Happens:

Analytics summary: CTRs, CPCs, CPL, ROAS, landing page conversion rates

Insights into audience behavior and offer performance

Recommendations for scaling, new channels, or campaigns

✅ Deliverable: Monthly report deck + action plan for next phase.

FAQs

What platforms do you run ads on?
I manage and optimize campaigns on Google Ads, Facebook/Instagram Ads, and X (Twitter) Ads. Based on your audience and goals, I recommend the best mix for your business.
Do you design the landing pages too?
Yes! I handle both the strategy and design of high-converting landing pages that match your ads and drive results. Pages are mobile-optimized and integrated with your CRM or email platform.
How long does it take to launch everything?
The full setup—from discovery to launch—typically takes 2 to 3 weeks, depending on how many platforms we're working with and whether you already have creatives or landing pages.
Can you work with my existing ad account or page?
Absolutely. I can audit and optimize your existing campaigns, or build everything from scratch if needed. I’ll work with your current assets or improve them as needed.
What kind of results can I expect?
Results vary based on your offer and market, but clients typically see increased conversion rates, lower cost per lead, and improved ROI within the first few weeks of optimization and testing.
Will I get access to ad reports and performance tracking?
Yes! I provide weekly or monthly performance reports with all key metrics (CTR, CPC, CPL, conversions), along with insights and optimization plans.
Do you handle retargeting as well?
Yes—retargeting is a core part of my service. I build dynamic retargeting campaigns on Google and Meta to recover lost leads and increase total conversions.
What if I don’t have ad creatives yet?
No worries! I’ll either create the ad copy and provide creative direction, or work with your team/designer to develop scroll-stopping visuals that align with your brand and goals.

What's included

Full setup or audit of your Google Ads, Facebook Ads, and X Ads accounts.
What’s Included: - Campaign structure setup (Search, Display, Meta campaigns, X Ads) - Pixel, conversion tracking, and event setup (Google Tag Manager, Meta Pixel, GA4) - Custom audience & remarketing setup - Audit of any existing campaigns to identify waste and opportunities Outcome: A clean, optimized foundation ready for profitable scaling.
In-depth keyword and audience analysis to target the right traffic.
What’s Included: High-intent SEO keyword research (Google Ads, landing pages) - Competitor analysis and search volume reports - Custom audience targeting (demographics, interests, behaviors, lookalikes) - Negative keyword lists and placement exclusions to reduce ad spend waste Outcome: Targeting the right people with the right message—efficiently.
Compelling, conversion-optimized ad copy and creatives.
What’s Included: - Platform-specific ad copywriting (Google headlines & descriptions, Meta primary text, X copy) - Multiple versions for A/B testing - Ad creative guidance (static, carousel, video formats) - Compliance checks for ad platform policies Outcome: Ads that stop the scroll, speak to pain points, and convert.
High-converting, mobile-optimized landing pages built to convert cold traffic.
What’s Included: - Page structure strategy based on ad traffic type (Search, Social, Retargeting) - Conversion-focused copywriting (headline, subhead, offer, CTAs) - Design and build using platforms like ClickFunnels, Unbounce, Webflow, WordPress, or GoHighLevel - Integration with CRM, forms, and tracking pixels Outcome: Seamless ad-to-landing page flow that boosts conversion rates and lowers cost per lead.
Ongoing management to improve performance and scale.
What’s Included: - Daily performance monitoring (CTR, CPC, CPA, ROAS) - Weekly A/B testing of ad copy, creatives, audiences, and placements - Bid and budget adjustments for efficiency - Custom reporting dashboards (Data Studio, GoHighLevel, etc.) Outcome: Campaigns that get smarter over time, bringing in more leads for less.
A full-funnel retargeting strategy to recapture lost traffic and move leads down the funnel.
What’s Included: - Retargeting campaigns across Meta, Google Display, and X - Dynamic creatives based on user behavior (page visits, video views, cart abandonment) - Email capture integration and automation flow (GoHighLevel, ActiveCampaign, etc.) - Lookalike audience expansion Outcome: Fewer missed opportunities, more conversions from existing traffic.

Skills and tools

Digital Marketer

Social Media Marketer

Social Media Strategist