B2B Cold Email Outreach & Linkedin Lead Generation

Starting at

$

80

/hr

About this service

Summary

I help B2B companies book more qualified meetings through a fully built cold email and LinkedIn lead generation system. From setting up your own in-house email infrastructure and warming up inboxes to writing high-converting email sequences and automating LinkedIn outreach, I create an end-to-end prospecting engine that consistently brings in leads. I also implement CRM workflows and follow-up automation so no opportunity slips through the cracks.
What makes me different? I don’t rely on risky third-party tools or generic templates—I build custom, scalable systems that are fully owned by you. With a focus on high deliverability, smart personalization, and automation, my strategies get replies, start conversations, and drive revenue. Whether you're targeting C-level execs or niche decision-makers, I combine cold email, LinkedIn, and smart tech to put lead gen on autopilot.

Process

B2B Lead Generation System: Start to Finish
1️⃣ Discovery & Targeting
We start with a deep dive into your business, ICP (ideal customer profile), and offer. I’ll help define:
Target industries, job titles, company size, and geography
Pain points your offer solves
Key differentiators we’ll highlight in outreach
Outcome: A clear roadmap of who we’re targeting and why they’ll care.
2️⃣ Email Infrastructure Setup
Next, I build your own in-house cold email system to ensure long-term deliverability and control:
Set up domains/subdomains
Configure SPF, DKIM, DMARC, MX records
Create multiple email inboxes (across domains if needed)
Integrate sending platforms (e.g. Instantly, Smartlead, Lemlist)
Set up warm-up tools or manual warm-up systems
Outcome: A rock-solid infrastructure that avoids spam folders and scales safely.
3️⃣ Lead List Building
Using LinkedIn Sales Navigator, Apollo, ZoomInfo, or custom scraping tools, I build laser-targeted lead lists:
Enriched data with name, title, company, LinkedIn URL, email
Verified emails to reduce bounce rates
Segmented based on campaigns and value props
Outcome: High-quality leads that match your buyer profile perfectly.
4️⃣ Cold Email Copy & Sequence Creation
I craft a 4–8 step cold email sequence designed to get replies and start real conversations:
Personalized intros and first lines
Value-focused messaging and soft CTAs
A/B tested subject lines and send times
Deliverability-tested, human-sounding copy
Outcome: Messaging that cuts through the noise and earns attention.
5️⃣ LinkedIn Outreach & Connection System
In parallel, I launch automated LinkedIn outreach to warm up leads:
Profile optimization for credibility
Targeted connection requests
DM follow-up sequences after connection
Manual engagement prompts (liking/commenting)
Outcome: A trusted presence and real connections on the platform your prospects are already using.
6️⃣ CRM & Follow-Up Automation
I connect your email and LinkedIn campaigns to your CRM (GoHighLevel, HubSpot, etc.) to automate lead flow:
Tag leads based on behavior (opened, clicked, replied, connected, ignored)
Create automated follow-up workflows
Set reminders and auto-assign warm leads to your sales calendar
Outcome: A system that follows up, books meetings, and keeps your pipeline full—without the manual work.
7️⃣ Campaign Launch & Management
Now it’s time to go live. I manage the daily sending limits, monitor bounce/spam rates, and ensure smooth execution:
Staggered sending to protect domain reputation
Inbox management for replies and manual responses
Ongoing deliverability checks
Outcome: A running machine that sends outreach daily without triggering spam filters.
8️⃣ Performance Tracking & Optimization
I track all key metrics and continuously optimize your campaigns:
Open, reply, bounce, and booking rates
A/B test subject lines, copy, and sending times
Adjust targeting based on results
Monthly reporting & strategy calls
Outcome: Constant improvement and higher ROI over time.
9️⃣ Scaling & Expansion
Once the system is performing, we scale:
Add new inboxes and sending domains
Test new verticals and messaging angles
Layer in retargeting (LinkedIn Ads, email nurturing)
Expand to other channels (cold calling, webinars, etc.)
Outcome: A powerful outbound engine driving consistent growth.
✅ Bottom Line:
You walk away with a fully automated, scalable B2B lead generation system that combines cold email, LinkedIn, and smart automation to consistently generate high-quality leads and booked calls.
Let me know if you'd like this turned into a proposal, pitch deck, or landing page layout!

FAQs

  • Do you provide the leads, or do I need to supply them?

    I build your lead list from scratch based on your ideal customer profile using tools like LinkedIn Sales Navigator, Apollo, and more. All leads are enriched, verified, and segmented for outreach.

  • Will this use my own domain and inboxes, or a third-party tool?

    This system is fully in-house and owned by you. I set up new domains/subdomains, create email accounts, and configure everything so you're in full control and protected from spam issues.

  • What tools do you use to send the emails?

    I use industry-leading tools like Instantly, Smartlead, Lemlist, or others that support inbox rotation, warm-up, personalization, and campaign automation. The setup is customized based on your goals.

  • How do you make sure my emails don’t go to spam?

    I configure all technical settings (SPF, DKIM, DMARC, MX), warm up your inboxes, rotate sending across multiple accounts, write human-sounding copy, and test deliverability regularly to maximize inbox placement.

  • Can you help with messaging for my industry?

    Absolutely. I research your niche, offer, and audience to craft custom cold email sequences and LinkedIn DMs that resonate. I also A/B test subject lines and body copy for performance.

  • How many emails will be sent daily?

    Depending on your infrastructure, we typically start with 30–50 emails per inbox per day, then scale to hundreds and even thousands per day by safely warming up your system and rotating across multiple accounts.

  • Do you also reply to leads or just deliver the system?

    I can manage responses and appointment-setting if you choose my done-for-you option, or I can deliver the full system for your team to manage internally with built-in follow-up automation.

  • How does the LinkedIn outreach work alongside cold email?

    It runs in parallel. I connect with your leads via LinkedIn using automated sequences, build authority through profile optimization, and engage them with DMs, soft touches, and content to support email efforts.

  • Can you integrate everything into my CRM?

    Yes. I set up full CRM automation (HubSpot, GoHighLevel, etc.) to track leads, segment them by response type, and automate follow-ups so no opportunity is missed.

  • How soon can I expect results?

    Typically, we start seeing positive replies and booked calls within 2–3 weeks of launch, depending on the offer and audience. The system is built to scale and improve as we optimize messaging and targeting.

What's included

  • A complete, in-house cold email infrastructure built for scalability and high deliverability.

    What’s Included: - Domain and subdomain setup with proper DNS configuration (SPF, DKIM, DMARC, MX) - Integration with email sending platforms (Instantly, Smartlead, Lemlist, Mailshake, etc.) - Warm-up system implementation (manual or via tools like Instantly.ai, Mailwarm) - Email rotation logic across multiple inboxes to bypass spam filters - Deliverability testing & setup audit to ensure inbox placement Why It Matters: Owning your infrastructure gives you control, scalability, and long-term ROI—without being dependent on third-party limitations or risking your main domain.

  • A customized, multi-step cold email sequence that sparks conversations and books meetings

    What’s Included: - 4–8 email sequence with a mix of value-driven messaging, credibility, soft CTAs, and follow-ups - Custom personalization based on industry, pain points, or roles (CMO, CFO, Founder, etc.) - Strategic use of icebreakers, case studies, and power offers - Multiple tone options (professional, casual, humorous) based on your brand and audience - A/B testing copy variations for subject lines and body content Why It Matters: Your cold email is your first impression. I make sure it grabs attention, earns trust, and gets replies—without getting flagged as spam.

  • A complete system for targeting, connecting, and engaging decision-makers on LinkedIn.

    What’s Included: - Profile optimization to position you as credible and conversion-ready - Automated connection request & follow-up sequences using tools like Zopto, Expandi, or Salesflow - Custom DM scripts and engagement strategies to drive traffic to your funnel or booking page - Lead list building with filters by industry, company size, title, and geography - Optional LinkedIn content strategy to support authority and visibility Why It Matters: LinkedIn is where B2B buyers hang out. This system builds trust, opens doors, and complements your cold email efforts.

  • Lead Management & Follow-Up Automation

    What’s Included: - Integration with CRM platforms (GoHighLevel, HubSpot, Pipedrive, etc.) - Tag-based lead tracking and smart automation logic based on opens, clicks, replies, and connection status - Automated reminders for manual follow-ups - Custom workflows to move leads through stages (cold > warm > discovery call > closed) - Unified dashboard for cold email + LinkedIn tracking Why It Matters: Manual follow-up is where most deals die. I build a system that never forgets to follow up—so you stay top-of-mind and close more deals.

  • Real-time performance tracking with data-driven optimization insights.

    What’s Included: - Customized KPI dashboard tracking open rates, reply rates, bounce rates, meetings booked, and conversions - Regular performance audits and recommendations - Ongoing split testing of subject lines, messaging, timing, and lead sources - Heatmaps and inbox placement tools to monitor deliverability over time Why It Matters: Cold outreach is never “set and forget.” I ensure we’re always optimizing—so your results get better every month.


Skills and tools

Email Marketer

Lead Generator

Active Campaign

Active Campaign

Brevo

Brevo

Flodesk

Flodesk

MailChimp

MailChimp

Industries

Marketing
Sales
Sales