For startups, a strong brand is crucial for success. However, with the chaos of starting a business, branding can sometimes be neglected. A well-defined brand sets your business apart, establishes trust with customers, and makes a lasting impression. A consistent and cohesive brand across all touchpoints helps establish credibility and communicate professionalism, especially in a crowded market. Don't neglect your brand; invest time and resources into building a comprehensive one from the outset.