Startup Branding Casandra Xu, Associate RGD
For startups, a strong brand is crucial for success. However, with the chaos of starting a business, branding can sometimes be neglected. A well-defined brand sets your business apart, establishes trust with customers, and makes a lasting impression. A consistent and cohesive brand across all touchpoints helps establish credibility and communicate professionalism, especially in a crowded market. Don't neglect your brand; invest time and resources into building a comprehensive one from the outset.
Things to note:
When you book a call with me, please click on this link so I can take notes during our meeting: https://app.fireflies.ai/login?referralCode=CwUaQMoWD0
Prices are in USD, as per Contra's payment platform; this will also be outlined in the contract.
Contra is 100% commission-free! However, Clients will be charged a Stripe processing fee for each payment. It is charged at 3% which is paid directly to Stripe and not Contra.
During these milestones, you can request a call from me to see my progress, startups are ever-changing, and I want to be part of that.
There are only two rounds of revisions, more revisions will cost extra at an hourly rate of $100/hr.
This service is done in a milestone format, meaning that each deliverable will be broken down into parts and the client will pay a certain amount at each stage.
Social media is not included.
If you have some idea of what you would like in the brand, please let me know!
What's included
Discovery Call
During this stage, I will have a discussion with you to understand their vision, goals, and design preferences. This will help me to create a design that accurately represents the company and aligns with your goals. There might be extra calls from time to time if I need them.
Design Questionnaire
A design questionnaire is an important tool that helps me gather information (and document) about the company's design preferences. This will help me to understand the company's desired aesthetic and create a design that is tailored to your needs.
Creating a logo
A full logo suite includes a main logo and alternate versions to be used in different applications. I will create a logo that represents the company and its values and is easily recognizable.
Revisions 1
This is the opportunity for any desired adjustments to be made before final delivery. Our goal is to create designs that accurately reflect the client's brand and effectively.
Brand Pattern
A brand pattern is a repeating design element that reinforces the company's visual identity. This could be a geometric shape, texture, or illustration. The brand pattern will be used consistently across all visual materials to create a consistent look and feel.
Brand Colors
A custom color palette represents the company's brand and will be used consistently across all visual materials. I will create a color palette that aligns with the company's goals and aesthetic preferences.
Typography
The right typography pairing can enhance the visual appeal of a design and reinforce the brand's personality. I will select and implement typography that aligns with the company's goals and aesthetic preferences, excluding font licenses.
Brand Guidelines
The mini brand guideline document will outline the company's visual identity and provide guidelines for its consistent use. This document will include information on the company's logo, brand pattern, color palette, and typography.
Revisions 2
This is the opportunity for any desired adjustments to be made before final delivery. Our goal is to create designs that accurately reflect the client's brand and effectively.
Example work
Casandra's other services
Starting at$4,500
Tags
Adobe Illustrator
Adobe InDesign
Slack
Brand Design
Community Manager
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Casandra Xu, Associate RGD Richmond, Canada
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Startup Branding Casandra Xu, Associate RGD
Starting at$4,500
Tags
Adobe Illustrator
Adobe InDesign
Slack
Brand Design
Community Manager
For startups, a strong brand is crucial for success. However, with the chaos of starting a business, branding can sometimes be neglected. A well-defined brand sets your business apart, establishes trust with customers, and makes a lasting impression. A consistent and cohesive brand across all touchpoints helps establish credibility and communicate professionalism, especially in a crowded market. Don't neglect your brand; invest time and resources into building a comprehensive one from the outset.
Things to note:
When you book a call with me, please click on this link so I can take notes during our meeting: https://app.fireflies.ai/login?referralCode=CwUaQMoWD0
Prices are in USD, as per Contra's payment platform; this will also be outlined in the contract.
Contra is 100% commission-free! However, Clients will be charged a Stripe processing fee for each payment. It is charged at 3% which is paid directly to Stripe and not Contra.
During these milestones, you can request a call from me to see my progress, startups are ever-changing, and I want to be part of that.
There are only two rounds of revisions, more revisions will cost extra at an hourly rate of $100/hr.
This service is done in a milestone format, meaning that each deliverable will be broken down into parts and the client will pay a certain amount at each stage.
Social media is not included.
If you have some idea of what you would like in the brand, please let me know!
What's included
Discovery Call
During this stage, I will have a discussion with you to understand their vision, goals, and design preferences. This will help me to create a design that accurately represents the company and aligns with your goals. There might be extra calls from time to time if I need them.
Design Questionnaire
A design questionnaire is an important tool that helps me gather information (and document) about the company's design preferences. This will help me to understand the company's desired aesthetic and create a design that is tailored to your needs.
Creating a logo
A full logo suite includes a main logo and alternate versions to be used in different applications. I will create a logo that represents the company and its values and is easily recognizable.
Revisions 1
This is the opportunity for any desired adjustments to be made before final delivery. Our goal is to create designs that accurately reflect the client's brand and effectively.
Brand Pattern
A brand pattern is a repeating design element that reinforces the company's visual identity. This could be a geometric shape, texture, or illustration. The brand pattern will be used consistently across all visual materials to create a consistent look and feel.
Brand Colors
A custom color palette represents the company's brand and will be used consistently across all visual materials. I will create a color palette that aligns with the company's goals and aesthetic preferences.
Typography
The right typography pairing can enhance the visual appeal of a design and reinforce the brand's personality. I will select and implement typography that aligns with the company's goals and aesthetic preferences, excluding font licenses.
Brand Guidelines
The mini brand guideline document will outline the company's visual identity and provide guidelines for its consistent use. This document will include information on the company's logo, brand pattern, color palette, and typography.
Revisions 2
This is the opportunity for any desired adjustments to be made before final delivery. Our goal is to create designs that accurately reflect the client's brand and effectively.
Example work
Casandra's other services
$4,500