When someone clicks your ad, your landing page needs to help them understand your service and take the next step. I review service business landing pages from the perspective of Google Ads traffic. I assess whether the page matches the search and ad message, explains the offer clearly, answers likely questions and makes it easy to call, submit a form or contact your business. The review also covers mobile usability, trust signals, contact options and potential friction in the enquiry journey. Where tracking access is available, I consider whether the key actions can be measured clearly. You receive practical recommendations organised by priority, with suggested improvements to headings, calls to action and page content. This service suits businesses preparing to launch a campaign or investigating why relevant visitors are leaving without enquiring. Process

Review the landing page and intended campaign audience.

Check alignment between keywords, ads and page content.

Assess the mobile experience and contact journey.

Identify friction and prioritise improvements.

Explain the recommendations and suggested next steps. Deliverables

Written landing page review.

Ad-to-page relevance assessment.

Mobile usability and contact journey observations.

Suggested headings, calls to action and content improvements.

Trust signal and form recommendations.

Prioritised action list for you or your website team.

What I need from you Your landing page links, main services, target audience and locations, relevant ad copy and analytics access if available.

Scope note This is a review and recommendations service. Full website design, page development, technical fixes and A/B test implementation require a separate agreed scope.