A service business needs search terms that reflect the right service, location and buying intent. I research Google Ads keywords and develop a practical Search campaign plan for businesses in the UK and USA. I start with what you offer, where you operate and which enquiries you want, then organise relevant search themes into a campaign structure. The work includes keyword selection, match type recommendations, negative keyword ideas, location targeting guidance and ad messaging themes. I also identify where different services need more relevant landing pages. You receive a structured plan you can use to build a new campaign or improve an existing account. It is designed to support sensible decisions before advertising spend is committed. This service is ideal if you want specialist planning while handling the campaign build yourself or working with an internal team. Process

Review your services, audience and target locations.

Research relevant search themes and intent.

Organise the findings into proposed campaigns and ad groups.

Develop exclusions and ad messaging recommendations.

Explain the strategy and next implementation steps. Deliverables

Keyword research organised by service and intent.

Proposed campaign and ad group structure.

Match type recommendations.

Initial negative keyword suggestions.

Location targeting recommendations.

Ad messaging themes and landing page mapping.

Written strategy and handover notes.

What I need from you Your service list, website, target locations, ideal customer, budget context and services or searches you want to exclude.

Scope note Search volume and cost estimates are planning indicators, not guaranteed traffic or lead costs. Campaign implementation and ongoing management are separate services.