Before optimising a campaign, you need a clearer view of the actions your advertising generates. I help service businesses set up and review Google Ads conversion tracking using Google Analytics 4 and Google Tag Manager. Depending on your website and enquiry journey, the agreed scope can cover form submissions, phone link clicks, WhatsApp link clicks and other relevant contact actions. I review the existing setup, define the events that matter and configure the agreed tracking. I then test the implementation and explain what each conversion measures, so you can interpret reports more confidently. A click on a phone or WhatsApp link does not confirm a completed conversation or a qualified lead. I make those distinctions clear when defining events and conversion goals. This service is suitable for new campaigns, website changes or accounts where conversions appear missing, duplicated or unclear.

Process

Review the website, account connections and existing events.

Agree which actions to measure and how they should be counted.

Configure the agreed tags, events and conversion actions.

Test the implementation and check for obvious duplication.

Provide tracking notes and handover guidance. Deliverables

Conversion tracking review and measurement plan.

Agreed Google Tag Manager tags and triggers.

GA4 event setup where required.

Google Ads conversion action configuration or imports, as appropriate.

Testing and implementation notes.

Clear definitions of tracked actions.

What I need from you Access to Google Ads, GA4, Google Tag Manager and your website or a developer who can make the required changes.

Scope note Completed-call tracking depends on available solutions and may require third-party tools. Consent requirements, website limitations and subscription costs are reviewed before implementation. CRM integration and server-side tracking are not included unless specifically agreed.