What's included

• Competitive Audit

  A high-level assessment of 3–5 competitive brands or adjacent players in your space. This audit may evaluate how each brand shows up across messaging, visual identity, positioning, tone, and channel presence. Evaluation varies based on your objectives.

• Audience Insights

  A synthesis of findings gathered through surveys, stakeholder interviews, focus groups and/or secondary research that explores your audience’s needs, motivations, pain points, behaviors, and values.

• Current State Analysis

  A review of your brand’s current state — including your mission, values, messaging, visuals, and internal materials — to assess alignment, clarity, and consistency. Evaluation varies based on your objectives.