Market & Audience Insights

Nandi Brooks

Starting at

$

75

/hr

About this service

Summary

Make smarter brand and marketing decisions with real insights. This service combines thoughtful research methods like surveys, interviews, and desk research to help you understand your audience, the competitive landscape, and how your brand stacks up.
Whether you're launching something new or refining your brand, these insights provide a strong strategic foundation for everything that follows: messaging, campaigns, product direction, or even internal alignment.

What's included

  • Competitive Audit

    A high-level assessment of 3–5 competitive brands or adjacent players in your space. This audit may evaluate how each brand shows up across messaging, visual identity, positioning, tone, and channel presence. Evaluation varies based on your objectives.

  • Audience Insights

    A synthesis of findings gathered through surveys, stakeholder interviews, focus groups and/or secondary research that explores your audience’s needs, motivations, pain points, behaviors, and values.

  • Current State Analysis

    A review of your brand’s current state — including your mission, values, messaging, visuals, and internal materials — to assess alignment, clarity, and consistency. Evaluation varies based on your objectives.

Skills and tools

Brand Strategist

Consultant

Market Researcher

Google Docs

Google Docs

Miro

Miro

Industries

Marketing

More services

Brand Strategy Development

STARTING AT

$100/hour

hourly rate

Visual Identity Strategy & Creative Briefing

STARTING AT

$100/hour

hourly rate

Marketing Strategic Planning & Roadmaps for Nonprofits

Contact for pricing