Visual Identity Strategy & Creative BriefingNandi Brooks
Build a visual identity that actually reflects who you are and resonates with your audience. This service is for brands preparing to work with a designer (or already doing so), but who need help defining the right direction first. I conduct the research, clarify your brand strategy, and translate it all into a creative brief your designer can run with.
What's included
Brand Discovery Session
Interactive workshops and/or interviews with key stakeholders to uncover your brand’s mission, values, audience insights, and creative aspirations. These sessions help clarify the brand’s core essence and ensure everyone is aligned on the vision before moving into design.
Competitive & Audience Analysis
A thorough review of your brand’s competitive landscape and audience characteristics to identify trends, gaps, and opportunities. This audit provides insight into how peer organizations position themselves visually and strategically, as well as what resonates with your target audience.
Creative Brief & Briefing Deck
A comprehensive, research-driven creative brief paired with a visual briefing deck that outlines the brand’s personality, tone, visual inspiration, and strategic goals. This package serves as a clear roadmap for designers to create a visual identity that authentically represents your brand and connects with your audience.
Optional: Support Designer
Ongoing collaboration and strategic input during the design process, including reviewing drafts and providing actionable feedback. This ensures the visual identity evolves in line with the brand strategy and client goals, helping avoid costly missteps and keeping the project on track.
Starting at$100 /hr
Tags
Figma
Google Docs
Miro
Brand Strategist
Service provided by
Nandi Brooks New York, USA
Visual Identity Strategy & Creative BriefingNandi Brooks
Starting at$100 /hr
Tags
Figma
Google Docs
Miro
Brand Strategist
Build a visual identity that actually reflects who you are and resonates with your audience. This service is for brands preparing to work with a designer (or already doing so), but who need help defining the right direction first. I conduct the research, clarify your brand strategy, and translate it all into a creative brief your designer can run with.
What's included
Brand Discovery Session
Interactive workshops and/or interviews with key stakeholders to uncover your brand’s mission, values, audience insights, and creative aspirations. These sessions help clarify the brand’s core essence and ensure everyone is aligned on the vision before moving into design.
Competitive & Audience Analysis
A thorough review of your brand’s competitive landscape and audience characteristics to identify trends, gaps, and opportunities. This audit provides insight into how peer organizations position themselves visually and strategically, as well as what resonates with your target audience.
Creative Brief & Briefing Deck
A comprehensive, research-driven creative brief paired with a visual briefing deck that outlines the brand’s personality, tone, visual inspiration, and strategic goals. This package serves as a clear roadmap for designers to create a visual identity that authentically represents your brand and connects with your audience.
Optional: Support Designer
Ongoing collaboration and strategic input during the design process, including reviewing drafts and providing actionable feedback. This ensures the visual identity evolves in line with the brand strategy and client goals, helping avoid costly missteps and keeping the project on track.
$100 /hr