Marketing Strategic Planning & Roadmaps for Nonprofits

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About this service

Summary

Help your nonprofit sharpen its marketing focus and maximize impact with a clear, actionable strategic plan and roadmap. I work closely with your team to translate your mission and goals into prioritized marketing tactics that align with your audience and resources—so you can engage supporters, increase awareness, and drive donations or participation.
This service blends research, stakeholder input, and practical planning to create a living document your team can use to guide campaigns, partnerships, and communications for the year ahead.

What's included

  • Current State Analysis

    A comprehensive review of your nonprofit’s marketing and brand landscape that uncovers what’s working, what’s missing, and where opportunities lie. This includes a brand assessment, an examination of your audience data, and a competitive audit to review to benchmark your organization and spot gaps or opportunities in the nonprofit space. This analysis creates a shared understanding of your current position and provides actionable insights that inform smarter strategy development.

  • Future State: Strategic Plan & Roadmap

    An actionable strategic plan and implementation roadmap tailored to your nonprofit’s goals, audience, and resources. This deliverable outlines key goals, tactical recommendations, implementation guidance, and a detailed roadmap that breaks down recommended tactics into clear phases, timelines, and responsible owners for effective execution. Additionally, I facilitate collaborative workshops with your team to align stakeholders, build buy-in, and refine plans through interactive discussion and feedback. This future-focused plan provides your team with a clear, actionable playbook that aligns vision with practical steps to advance your mission confidently.


Skills and tools

Consultant

Marketing Strategist

Google Docs

Google Docs

Industries

Nonprofit