What's included

• Audience Insights

  A deep dive into your target audiences through qualitative and quantitative research methods to uncover their motivations, needs, behaviors, and preferences. These insights inform how your brand can connect authentically and effectively with those who matter most.

• Competitive Audit

  An in-depth analysis of 3–5 competitors or comparable brands to understand their positioning, messaging, and visual identity. This audit highlights opportunities for differentiation and strategic advantage in your market.

• Brand Discovery Session

  Facilitated workshops or interviews with your team and stakeholders to explore your brand’s mission, values, personality, and business goals. These sessions help align internal perspectives and surface key insights that shape your brand strategy.

• Brand Positioning & Pillars

  A clear and concise statement that defines your brand’s unique value and market position, accompanied by 3–5 brand pillars that articulate your core strengths, beliefs, and differentiators. Together, these elements serve as the strategic backbone of your brand.

• Messaging Framework

  A structured set of messaging components including key messages, proof points, and audience-tailored language that ensures consistent and compelling communication across channels.

• Brand Archetype Identification

  The selection and definition of a brand archetype that embodies your brand’s personality and emotional appeal, helping to guide tone, storytelling, and customer connection.

• Brand Tone & Voice

  Guidelines that define how your brand speaks and sounds, capturing the personality, style, and emotional tone that resonate with your audience while maintaining consistency across all touchpoints.

• Optional: Creative Brief

  A strategic document that translates your brand insights and messaging into clear creative direction for designers, content creators, or campaign teams. Brief focus depends on your objectives, such as running a creative campaign, refreshing brand identity, designing a brand book, etc. This brief ensures all creative work stays aligned with your brand’s purpose and goals.