Website/Landing Page Design

Daniel Allison

(0)

Starting at

1,600

About this service

Summary

Leverage my expertise as a product designer to transform your ideas into compelling and functional user interfaces. From initial concept to final design, I provide full-scale product design services tailored to meet your unique business needs.

Process

1. Discovery & Research

Objective: Understand the client's goals, target audience, and brand identity.

Activities:

Conduct stakeholder interviews to gather requirements and expectations.

Research the target audience and industry to identify trends and best practices.

Analyze competitors' websites/landing pages to identify opportunities for differentiation.

2. Strategy & Planning

Objective: Develop a strategic plan for the website/landing page that aligns with the client’s goals.

Activities:

Define the project scope, including key features and functionality.

Create a content strategy outlining the structure and hierarchy of information.

Develop a sitemap to organize the site’s pages and navigation.

3. Wireframing & User Flow

Objective: Outline the structure and flow of the website/landing page.

Activities:

Create low-fidelity wireframes to establish the layout and placement of elements on each page.

Map out user flows to ensure a seamless experience from entry to conversion.

Review and iterate on wireframes with the client to finalize the structure.

4. Visual Design & Prototyping

Objective: Bring the wireframes to life with high-fidelity design and interactive elements.

Activities:

Design high-fidelity mockups that reflect the client’s brand identity, including colors, typography, and imagery.

Develop an interactive prototype to simulate user interactions and transitions.

Present the visual design to the client for feedback and approval.

5. Design System & Style Guide

Objective: Ensure consistency and scalability across the design.

Activities:

Create a design system with reusable components, such as buttons, forms, and icons.

Develop a style guide that outlines design principles, color schemes, typography, and UI elements.

Provide guidelines for maintaining visual consistency in future updates.

6. Feedback & Iteration

Objective: Refine the design based on client feedback and usability testing.

Activities:

Conduct usability testing on the prototype to gather user feedback and identify potential issues.

Make revisions to the design based on client and user feedback.

Iterate on the design to improve usability, aesthetics, and overall user experience.

7. Final Delivery & Handoff

Objective: Prepare the final design assets for development and launch.

Activities:

Finalize all design files, including mockups, prototypes, and assets.

Create detailed handoff documentation for developers, including annotations and design specifications.

Conduct a handoff meeting with the development team to ensure a smooth transition.

8. Post-Launch Support

Objective: Ensure the website/landing page performs well after launch.

Activities:

Provide support during the development phase to address any design-related questions or issues.

Conduct a post-launch review to ensure the site meets the client’s goals and performs as expected.

Offer ongoing support for updates, enhancements, and optimizations as needed.

FAQs

What is the typical timeline for designing a website or landing page?
The timeline for a website or landing page design project typically ranges from 2 to 6 weeks, depending on the project's complexity, the number of pages, and the responsiveness of the client during the feedback and iteration phases.
What do you need from me to get started on the design?
To start, I’ll need a detailed brief outlining your goals, target audience, brand guidelines, and any specific features or content you want on the site. Access to existing assets, such as logos, images, and copy, is also helpful.
Will my website/landing page be mobile-friendly?
Absolutely. I design all websites and landing pages to be fully responsive, ensuring they look and function great on all devices, including desktops, tablets, and smartphones.
How many revisions are included in the design process?
Typically, I include up to 3 rounds of revisions to ensure the design meets your expectations. Additional revisions can be accommodated, but they may incur extra costs depending on the scope.
Will I be able to update the website on my own after it's launched?
Yes. If the website is built using a content management system (CMS) like WordPress or Webflow, I will provide training and documentation so you can easily make updates on your own.
Can you help with content creation for the website?
Yes, I can collaborate with copywriters and content strategists to help create or refine content for your website. If you prefer, you can also provide the content, and I will integrate it into the design.
What if I need more pages added after the initial design?
Additional pages can be designed and added after the initial project. We can discuss the scope and cost for any extra pages or features you may need.
Can you help with SEO (Search Engine Optimization) for my website?
While my primary focus is on design, I can implement basic SEO best practices during the design process, such as optimizing images, improving page load speed, and ensuring clean code. For more advanced SEO needs, I can recommend SEO specialists to assist.
How much does a website/landing page design typically cost?
The cost varies depending on the complexity of the project, the number of pages, and any additional features required. I can provide a custom quote after discussing your specific needs and goals.
Do you offer ongoing maintenance and support after the website is launched?
Yes, I offer ongoing maintenance and support packages to ensure your website stays updated, secure, and performs optimally. This can include regular updates, backups, and technical support as needed.
What platforms do you design websites for?
I design websites for a variety of platforms, including WordPress, Webflow, Shopify, and custom HTML/CSS/JavaScript. The platform choice depends on your needs and preferences.
What if I don’t like the design?
I work closely with clients throughout the design process, sharing progress and gathering feedback to ensure you’re satisfied with the direction. If you're not happy with the design, we can discuss revisions to align it with your vision.

What's included

Wireframes
Low-fidelity representations of the website/landing page layout, focusing on structure and user flow. These are provided for desktop, tablet, and mobile views to ensure responsiveness.
Design Mockups
High-fidelity, pixel-perfect design mockups that showcase the visual design of the website/landing page, including color schemes, typography, imagery, and spacing. These are provided in multiple screen sizes to demonstrate responsive design.
Interactive Prototype
Clickable prototype simulating user interactions with the website/landing page. This helps to visualize navigation and key interactions before development begins.
Design System/Style Guide
A comprehensive guide including design components, typography, color palette, iconography, and UI elements. This ensures consistency in the design and serves as a reference for future updates.
Final Design Files
Exported design assets and files in formats such as Figma, Sketch, or Adobe XD, including all layers and elements necessary for development. This includes source files, exported images, and any necessary SVGs or other assets.
Handoff Documentation
Detailed documentation and annotations that explain the design rationale, user flow, and specifications. This includes notes for developers to facilitate a smooth transition from design to development.

Duration

3 weeks

Skills and tools

Web Designer

Product Designer

Web Developer