Brand Identity & Visual DirectionDaniel G Bright
Your product has momentum, but your brand still looks DIY or inconsistent across web, product, and social.
This service gives you a sharp, modern identity system tailored to SaaS and product-led companies: logo, typography, color, and visual direction that actually match your product and market — and are easy for your team to use everywhere.
Perfect for
Funded or revenue-generating startups that have outgrown a quick logo
Teams about to relaunch their website or product onboarding
Founders who have “bits and pieces” (a logo, some colors) but no real system
Anyone planning to hire designers or agencies and wants a clear visual North Star first
How it works
1. Brand & Market Clarity
We dig into your product, audience, competitors, and goals so the brand isn’t just “aesthetic” — it supports positioning and sales.
2. Visual Direction & Mood
I create 1–2 clear visual routes (moodboards, references, type and color ideas). You pick a direction; we refine until it feels inevitable.
3. Identity Design
I design or refine your logo/wordmark and build the core identity system: typography, color, layout language, and basic graphic elements.
4. Application Examples
We stress-test the system on real things you use: website hero, social posts, thumbnails, simple ad or email header. You see how it behaves “in the wild.”
5. Brand Kit & Handoff
You get a concise brand guide and organized asset folder so designers, devs, and marketers can all work from the same playbook.
What's included
Brand moodboard & visual strategy
One chosen visual direction with notes on positioning, feel, and use.
Logo / wordmark (new or refined)
Primary logo + key lockups (horizontal/stacked) in vector + export formats.
Typography system
Primary and secondary fonts with examples for headings, body, CTAs, and UI.
Color palette & usage
Primary and secondary colors, neutrals, and guidance on backgrounds, accents, and accessibility.
Basic graphic system
Simple shapes, dividers, or patterns that give your brand recognizable structure without being over-designed.
Application mockups
A small set of examples such as:
• Homepage hero
• 3–5 social posts / thumbnails
• Optional: simple slide or email header
Brand kit / mini-guidelines (PDF or Figma)
A practical guide (not a 60-page manual) covering logo use, spacing, color, type, and do/don’t examples.
FAQs
Not at all! It’s also great for brands that have outgrown their DIY phase and want to look polished.
Nope, you can keep your current logo, and I’ll build the rest of the system around it.
Yes, if needed! I can include Canva or Figma-based templates as an add-on.
Typically 2–3 weeks depending on feedback rounds and add-ons.
Not in this package, but I can offer it separately if needed.
Example work
Daniel G's other services
Starting at$7,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Daniel G Bright
max
Barcelona, Spain- $250k+
- Earned
- 80
- Paid projects
- 4.92
- Rating
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Brand Identity & Visual DirectionDaniel G Bright
Starting at$7,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Digital Marketer
Your product has momentum, but your brand still looks DIY or inconsistent across web, product, and social.
This service gives you a sharp, modern identity system tailored to SaaS and product-led companies: logo, typography, color, and visual direction that actually match your product and market — and are easy for your team to use everywhere.
Perfect for
Funded or revenue-generating startups that have outgrown a quick logo
Teams about to relaunch their website or product onboarding
Founders who have “bits and pieces” (a logo, some colors) but no real system
Anyone planning to hire designers or agencies and wants a clear visual North Star first
How it works
1. Brand & Market Clarity
We dig into your product, audience, competitors, and goals so the brand isn’t just “aesthetic” — it supports positioning and sales.
2. Visual Direction & Mood
I create 1–2 clear visual routes (moodboards, references, type and color ideas). You pick a direction; we refine until it feels inevitable.
3. Identity Design
I design or refine your logo/wordmark and build the core identity system: typography, color, layout language, and basic graphic elements.
4. Application Examples
We stress-test the system on real things you use: website hero, social posts, thumbnails, simple ad or email header. You see how it behaves “in the wild.”
5. Brand Kit & Handoff
You get a concise brand guide and organized asset folder so designers, devs, and marketers can all work from the same playbook.
What's included
Brand moodboard & visual strategy
One chosen visual direction with notes on positioning, feel, and use.
Logo / wordmark (new or refined)
Primary logo + key lockups (horizontal/stacked) in vector + export formats.
Typography system
Primary and secondary fonts with examples for headings, body, CTAs, and UI.
Color palette & usage
Primary and secondary colors, neutrals, and guidance on backgrounds, accents, and accessibility.
Basic graphic system
Simple shapes, dividers, or patterns that give your brand recognizable structure without being over-designed.
Application mockups
A small set of examples such as:
• Homepage hero
• 3–5 social posts / thumbnails
• Optional: simple slide or email header
Brand kit / mini-guidelines (PDF or Figma)
A practical guide (not a 60-page manual) covering logo use, spacing, color, type, and do/don’t examples.
FAQs
Not at all! It’s also great for brands that have outgrown their DIY phase and want to look polished.
Nope, you can keep your current logo, and I’ll build the rest of the system around it.
Yes, if needed! I can include Canva or Figma-based templates as an add-on.
Typically 2–3 weeks depending on feedback rounds and add-ons.
Not in this package, but I can offer it separately if needed.
Example work
Daniel G's other services
$7,500