Strategic Brand Identity (Deluxe Package)Adel Rieza
A complete package including brand strategy, audience persona, and visual identity design for brands that want to look polished, stay relevant, and grow confidently. This package gives your brand a clear direction, a strong personality, and a visual system that works seamlessly across all platforms. Communication is mostly via messages for efficiency, with calls available if needed.
What's included
Brand Discovery, Research & Strategy Foundation
A process that uncovers insights about the brand, its audience, and the market, and uses these insights to define the brand’s purpose, positioning, target audience, and personality; providing a clear framework to guide all strategic and creative decisions.
Moodboards and Creative Directions (2 initial concepts)
We’ll start with 2 distinct creative directions, each with its own moodboard. These cover the overall vibe of the brand: color inspiration, typography references, visual style, and tone. Each direction comes with a rough logo concept so you can immediately see how the idea translates into a real brand, not just abstract visuals. This stage helps lock the direction early and avoids guesswork later.
Logo Suite (Primary, Secondary & Mark)
You’ll get a complete logo system designed to work everywhere (website, social media, packaging, pitch decks, you name it). Each logo variation is created with flexibility and real-world use in mind, so your brand stays recognizable and sharp in any format.
Color Palette
A curated color system that goes beyond “looks nice.” Each color is chosen to support your brand’s mood, readability, and consistency across digital and print. You’ll know exactly how and when to use each color.
Typography Selection
A type system that gives your brand a strong voice. From headlines to body text, this setup ensures everything you write looks cohesive and intentional. Clean hierarchy, clear roles, and zero overthinking when you apply it later.
Brand Applications (Mockups)
Realistic mockups showing how the brand looks in action, such as social media, stationery, packaging, or digital screens. These help visualize the identity in real-life situations and make the design feel tangible, not theoretical.
Imagery and Visual Style Guide
Clear direction on how your brand should look in the real world. This includes photography style, composition, mood, and visual references (so every visual feels on-brand, not random).
Instagram Post Templates
A set of ready-to-use instagram post templates designed to match your new identity. Built to help you show up consistently without spending hours designing every post from scratch.
Strategic Brand Guidelines
A strategy driven guideline that connects your brand thinking with your visuals. It explains not just how things look, but why they exist, making it easier to stay consistent even when the brand grows or new people get involved.
Brand Sheet Guide
A simplified one page brand guide for quick reference. Perfect for daily use, sharing with partners, developers, or content teams so everyone stays on the same page without opening a long document.
Packaging Designs
Designs that fit the client’s needs, bringing their product to life while keeping the brand look consistent and appealing. Every design reflects the brand’s identity while making the product look good, feel practical, and connect with the audience.
Final File Delivery
All final assets are delivered in organized, ready to use formats for digital and print. You get full ownership of the brand identity so you can use it freely across all platforms.
Add-ons (additional fee will be informed)
Extra deliverables can be added based on your needs. Additional fee will be informed before anything starts. No surprises.
FAQs
This package is for founders, startups, and growing brands that want clarity, consistency, and a brand identity that feels intentional. If you are serious about your brand and long term growth, this is for you.
We’ll communicate mainly through messages (Contra chat or email, depending on what works best). No long meetings unless you really want one.
I usually work message-first to keep things flexible and respectful of your time, especially if we’re in different time zones. If a call would help with clarity at any point, we can easily arrange one but it’s never mandatory.
Most projects take around 2 to 4 weeks, depending on feedback speed, revisions, and overall project scope.
Yes. Additional requests can be added during or after the project. Fees will be informed clearly before moving forward.
2 revision rounds are included. This means you can request changes 2 times. Please send all feedback in one message per round. Additional changes after the second round may require an extra fee 10%.
No pressure at all. If you have questions or want to see if this package fits your brand, just send a message. Happy to chat ✨
Example work
Adel's other services
Starting at$1,350
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
Adel Rieza Indonesia
- 18
- Followers
Strategic Brand Identity (Deluxe Package)Adel Rieza
Starting at$1,350
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Brand Strategist
Graphic Designer
A complete package including brand strategy, audience persona, and visual identity design for brands that want to look polished, stay relevant, and grow confidently. This package gives your brand a clear direction, a strong personality, and a visual system that works seamlessly across all platforms. Communication is mostly via messages for efficiency, with calls available if needed.
What's included
Brand Discovery, Research & Strategy Foundation
A process that uncovers insights about the brand, its audience, and the market, and uses these insights to define the brand’s purpose, positioning, target audience, and personality; providing a clear framework to guide all strategic and creative decisions.
Moodboards and Creative Directions (2 initial concepts)
We’ll start with 2 distinct creative directions, each with its own moodboard. These cover the overall vibe of the brand: color inspiration, typography references, visual style, and tone. Each direction comes with a rough logo concept so you can immediately see how the idea translates into a real brand, not just abstract visuals. This stage helps lock the direction early and avoids guesswork later.
Logo Suite (Primary, Secondary & Mark)
You’ll get a complete logo system designed to work everywhere (website, social media, packaging, pitch decks, you name it). Each logo variation is created with flexibility and real-world use in mind, so your brand stays recognizable and sharp in any format.
Color Palette
A curated color system that goes beyond “looks nice.” Each color is chosen to support your brand’s mood, readability, and consistency across digital and print. You’ll know exactly how and when to use each color.
Typography Selection
A type system that gives your brand a strong voice. From headlines to body text, this setup ensures everything you write looks cohesive and intentional. Clean hierarchy, clear roles, and zero overthinking when you apply it later.
Brand Applications (Mockups)
Realistic mockups showing how the brand looks in action, such as social media, stationery, packaging, or digital screens. These help visualize the identity in real-life situations and make the design feel tangible, not theoretical.
Imagery and Visual Style Guide
Clear direction on how your brand should look in the real world. This includes photography style, composition, mood, and visual references (so every visual feels on-brand, not random).
Instagram Post Templates
A set of ready-to-use instagram post templates designed to match your new identity. Built to help you show up consistently without spending hours designing every post from scratch.
Strategic Brand Guidelines
A strategy driven guideline that connects your brand thinking with your visuals. It explains not just how things look, but why they exist, making it easier to stay consistent even when the brand grows or new people get involved.
Brand Sheet Guide
A simplified one page brand guide for quick reference. Perfect for daily use, sharing with partners, developers, or content teams so everyone stays on the same page without opening a long document.
Packaging Designs
Designs that fit the client’s needs, bringing their product to life while keeping the brand look consistent and appealing. Every design reflects the brand’s identity while making the product look good, feel practical, and connect with the audience.
Final File Delivery
All final assets are delivered in organized, ready to use formats for digital and print. You get full ownership of the brand identity so you can use it freely across all platforms.
Add-ons (additional fee will be informed)
Extra deliverables can be added based on your needs. Additional fee will be informed before anything starts. No surprises.
FAQs
This package is for founders, startups, and growing brands that want clarity, consistency, and a brand identity that feels intentional. If you are serious about your brand and long term growth, this is for you.
We’ll communicate mainly through messages (Contra chat or email, depending on what works best). No long meetings unless you really want one.
I usually work message-first to keep things flexible and respectful of your time, especially if we’re in different time zones. If a call would help with clarity at any point, we can easily arrange one but it’s never mandatory.
Most projects take around 2 to 4 weeks, depending on feedback speed, revisions, and overall project scope.
Yes. Additional requests can be added during or after the project. Fees will be informed clearly before moving forward.
2 revision rounds are included. This means you can request changes 2 times. Please send all feedback in one message per round. Additional changes after the second round may require an extra fee 10%.
No pressure at all. If you have questions or want to see if this package fits your brand, just send a message. Happy to chat ✨
Example work
Adel's other services
$1,350