Brand Identity Design (Standard Package)Adel Rieza
Brand identity design for cafés, coffee shops, bakeries, personal brands, matcha brands, and other lifestyle or F&B businesses seeking a personal, intentional, and non-corporate look. This package covers everything from creative direction and logo concepts to final brand assets, delivering a cohesive visual system ready for real-world use. Best suited for founders building thoughtful, design-focused brands who don’t need the full strategic package.
What's included
Moodboards and Creative Directions (2 initial concepts)
We’ll start with two distinct creative directions, each with its own moodboard. These cover the overall vibe of the brand: color inspiration, typography references, visual style, and tone. Each direction comes with a rough logo concept so you can immediately see how the idea translates into a real brand, not just abstract visuals. This stage helps lock the direction early and avoids guesswork later.
Logo Design Development
Based on the selected direction, the logo is refined through shape, proportion, and visual balance. This stage focuses on making the logo feel solid, recognizable, and usable across different contexts. Adjustments are made carefully so the logo works both digitally and in real-world applications.
Color Palette
A thoughtfully built color palette that goes beyond just “main colors.” This includes primary and supporting colors with clear roles, helping maintain visual consistency while still allowing creative freedom across different designs.
Typography Selection
Carefully chosen typefaces that match the brand’s tone and personality. This includes guidance on how each font is used (headlines, body text, or accents), so the brand voice feels cohesive across all platforms.
Brand Applications (Mockups)
Realistic mockups showing how the brand looks in action, such as social media, stationery, packaging, or digital screens. These help visualize the identity in real-life situations and make the design feel tangible, not theoretical.
Brand Guidelines
A clean, easy-to-follow brand guide that explains how to use the identity correctly. This covers logo usage, spacing, colors, typography, and basic do’s and don’ts, enough to keep things consistent without being overwhelming.
Final File Delivery
All final assets are delivered in organized folders, ready to use. This includes logo files in multiple formats (AI, EPS, PDF, JPEG, PNG, SVG), typography references. Everything is prepared so the brand can be used immediately without extra setup.
FAQs
Example work
Adel's other services
Starting at$850
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
Adel Rieza Indonesia
- 19
- Followers
Brand Identity Design (Standard Package)Adel Rieza
Starting at$850
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Brand Strategist
Graphic Designer
Brand identity design for cafés, coffee shops, bakeries, personal brands, matcha brands, and other lifestyle or F&B businesses seeking a personal, intentional, and non-corporate look. This package covers everything from creative direction and logo concepts to final brand assets, delivering a cohesive visual system ready for real-world use. Best suited for founders building thoughtful, design-focused brands who don’t need the full strategic package.
What's included
Moodboards and Creative Directions (2 initial concepts)
We’ll start with two distinct creative directions, each with its own moodboard. These cover the overall vibe of the brand: color inspiration, typography references, visual style, and tone. Each direction comes with a rough logo concept so you can immediately see how the idea translates into a real brand, not just abstract visuals. This stage helps lock the direction early and avoids guesswork later.
Logo Design Development
Based on the selected direction, the logo is refined through shape, proportion, and visual balance. This stage focuses on making the logo feel solid, recognizable, and usable across different contexts. Adjustments are made carefully so the logo works both digitally and in real-world applications.
Color Palette
A thoughtfully built color palette that goes beyond just “main colors.” This includes primary and supporting colors with clear roles, helping maintain visual consistency while still allowing creative freedom across different designs.
Typography Selection
Carefully chosen typefaces that match the brand’s tone and personality. This includes guidance on how each font is used (headlines, body text, or accents), so the brand voice feels cohesive across all platforms.
Brand Applications (Mockups)
Realistic mockups showing how the brand looks in action, such as social media, stationery, packaging, or digital screens. These help visualize the identity in real-life situations and make the design feel tangible, not theoretical.
Brand Guidelines
A clean, easy-to-follow brand guide that explains how to use the identity correctly. This covers logo usage, spacing, colors, typography, and basic do’s and don’ts, enough to keep things consistent without being overwhelming.
Final File Delivery
All final assets are delivered in organized folders, ready to use. This includes logo files in multiple formats (AI, EPS, PDF, JPEG, PNG, SVG), typography references. Everything is prepared so the brand can be used immediately without extra setup.
FAQs
Example work
Adel's other services
$850