Brand Identity Design (Standard Package)Adel Rieza
Brand identity design for cafés, coffee shops, bakeries, personal brands, matcha brands, and other lifestyle or F&B businesses seeking a personal, intentional, and non-corporate look. This package covers everything from creative direction and logo concepts to final brand assets, delivering a cohesive visual system ready for real-world use. Best suited for founders building thoughtful, design-focused brands who don’t need the full strategic package.
What's included
Moodboards and Creative Directions (2 initial concepts)
We’ll start with two distinct creative directions, each with its own moodboard. These cover the overall vibe of the brand: color inspiration, typography references, visual style, and tone. Each direction comes with a rough logo concept so you can immediately see how the idea translates into a real brand, not just abstract visuals. This stage helps lock the direction early and avoids guesswork later.
Logo Design Development
Based on the selected direction, the logo is refined through shape, proportion, and visual balance. This stage focuses on making the logo feel solid, recognizable, and usable across different contexts. Adjustments are made carefully so the logo works both digitally and in real-world applications.
Color Palette
A thoughtfully built color palette that goes beyond just “main colors.” This includes primary and supporting colors with clear roles, helping maintain visual consistency while still allowing creative freedom across different designs.
Typography Selection
Carefully chosen typefaces that match the brand’s tone and personality. This includes guidance on how each font is used (headlines, body text, or accents), so the brand voice feels cohesive across all platforms.
Brand Applications (Mockups)
Realistic mockups showing how the brand looks in action, such as social media, stationery, packaging, or digital screens. These help visualize the identity in real-life situations and make the design feel tangible, not theoretical.
Brand Guidelines
A clean, easy-to-follow brand guide that explains how to use the identity correctly. This covers logo usage, spacing, colors, typography, and basic do’s and don’ts, enough to keep things consistent without being overwhelming.
Final File Delivery
All final assets are delivered in organized folders, ready to use. This includes logo files in multiple formats (AI, EPS, PDF, JPEG, PNG, SVG), typography references. Everything is prepared so the brand can be used immediately without extra setup.
FAQs
Perfect for cafés, bakeries, coffee shops, personal brands, and other lifestyle or F&B businesses that are starting out and want a personal, intentional, non-corporate look. Ideal for founders who want a thoughtful, design-led brand identity without the full strategy.
We’ll mostly communicate through messages using Contra chat or email, whichever you prefer. No long meetings unless you want one. I’ll keep you updated along the way.
I usually work message-first to keep things flexible and to respect your time, especially since we may be in different time zones. If a call is needed for clarity, we can always arrange one but it’s never required.
The full process usually takes around 2–3 weeks, depending on feedback timing. I’ll keep you updated along the way so you always know where we’re at.
Absolutely. You’ll receive all final assets in neatly organized folders, including logo files in multiple formats; ready for digital, and print use. If you already have any files or specs from your manufacturer, feel free to share them. They’re always helpful.
2 revision rounds are included. This means you can request changes twice. Please try to send all your feedback in a single message per round. Any additional changes beyond the second round may incur an extra fee of 10%.
No pressure at all. If you have questions or want to see if this package fits your brand, just send a message. Happy to chat ✨
Example work
Adel's other services
Starting at$850
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
Adel Rieza Indonesia
- 18
- Followers
Brand Identity Design (Standard Package)Adel Rieza
Starting at$850
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Brand Strategist
Graphic Designer
Brand identity design for cafés, coffee shops, bakeries, personal brands, matcha brands, and other lifestyle or F&B businesses seeking a personal, intentional, and non-corporate look. This package covers everything from creative direction and logo concepts to final brand assets, delivering a cohesive visual system ready for real-world use. Best suited for founders building thoughtful, design-focused brands who don’t need the full strategic package.
What's included
Moodboards and Creative Directions (2 initial concepts)
We’ll start with two distinct creative directions, each with its own moodboard. These cover the overall vibe of the brand: color inspiration, typography references, visual style, and tone. Each direction comes with a rough logo concept so you can immediately see how the idea translates into a real brand, not just abstract visuals. This stage helps lock the direction early and avoids guesswork later.
Logo Design Development
Based on the selected direction, the logo is refined through shape, proportion, and visual balance. This stage focuses on making the logo feel solid, recognizable, and usable across different contexts. Adjustments are made carefully so the logo works both digitally and in real-world applications.
Color Palette
A thoughtfully built color palette that goes beyond just “main colors.” This includes primary and supporting colors with clear roles, helping maintain visual consistency while still allowing creative freedom across different designs.
Typography Selection
Carefully chosen typefaces that match the brand’s tone and personality. This includes guidance on how each font is used (headlines, body text, or accents), so the brand voice feels cohesive across all platforms.
Brand Applications (Mockups)
Realistic mockups showing how the brand looks in action, such as social media, stationery, packaging, or digital screens. These help visualize the identity in real-life situations and make the design feel tangible, not theoretical.
Brand Guidelines
A clean, easy-to-follow brand guide that explains how to use the identity correctly. This covers logo usage, spacing, colors, typography, and basic do’s and don’ts, enough to keep things consistent without being overwhelming.
Final File Delivery
All final assets are delivered in organized folders, ready to use. This includes logo files in multiple formats (AI, EPS, PDF, JPEG, PNG, SVG), typography references. Everything is prepared so the brand can be used immediately without extra setup.
FAQs
Perfect for cafés, bakeries, coffee shops, personal brands, and other lifestyle or F&B businesses that are starting out and want a personal, intentional, non-corporate look. Ideal for founders who want a thoughtful, design-led brand identity without the full strategy.
We’ll mostly communicate through messages using Contra chat or email, whichever you prefer. No long meetings unless you want one. I’ll keep you updated along the way.
I usually work message-first to keep things flexible and to respect your time, especially since we may be in different time zones. If a call is needed for clarity, we can always arrange one but it’s never required.
The full process usually takes around 2–3 weeks, depending on feedback timing. I’ll keep you updated along the way so you always know where we’re at.
Absolutely. You’ll receive all final assets in neatly organized folders, including logo files in multiple formats; ready for digital, and print use. If you already have any files or specs from your manufacturer, feel free to share them. They’re always helpful.
2 revision rounds are included. This means you can request changes twice. Please try to send all your feedback in a single message per round. Any additional changes beyond the second round may incur an extra fee of 10%.
No pressure at all. If you have questions or want to see if this package fits your brand, just send a message. Happy to chat ✨
Example work
Adel's other services
$850