What's included

• Analysis of Audience Research

  A review and synthesis of any existing audience research you've conducted (surveys, interviews, reports, personas). I’ll identify useful insights, gaps, or contradictions, and connect the dots between audience input and brand strategy.

• Competitive Audit

  An audit of 3–5 competitors, adjacent brands, or category leaders to understand how they position themselves, what messages they use, how they show up visually, and whether your brand is differentiated or falling victim to market saturation.

• Brand Strategy Review

  A thorough assessment of your existing brand strategy materials—including your mission, values, positioning, messaging, tone of voice, and any foundational decks or docs. I’ll evaluate strengths, weaknesses, and gaps—especially in relation to the audience and competitive audits.

• Findings + Recommendations Deck

  A concise, high-level summary of insights from the evaluation—plus 3–5 strategic recommendations to guide your next steps. Think of it as a roadmap of where to focus your energy if you're not ready for a full brand refresh.