Brand Strategy EvaluationNandi Brooks
A strategic gut check for brands that want to sharpen their direction. This service offers a focused review of your brand’s current positioning, audience understanding, and competitive context—plus clear, high-level recommendations for where to go next.
I’ll dig into your existing materials, past research, and market space to identify what’s working, what’s not, and what’s missing—so you can move forward with confidence.
What's included
Analysis of Audience Research
A review and synthesis of any existing audience research you've conducted (surveys, interviews, reports, personas). I’ll identify useful insights, gaps, or contradictions, and connect the dots between audience input and brand strategy.
Competitive Audit
An audit of 3–5 competitors, adjacent brands, or category leaders to understand how they position themselves, what messages they use, how they show up visually, and whether your brand is differentiated or falling victim to market saturation.
Brand Strategy Review
A thorough assessment of your existing brand strategy materials—including your mission, values, positioning, messaging, tone of voice, and any foundational decks or docs. I’ll evaluate strengths, weaknesses, and gaps—especially in relation to the audience and competitive audits.
Findings + Recommendations Deck
A concise, high-level summary of insights from the evaluation—plus 3–5 strategic recommendations to guide your next steps. Think of it as a roadmap of where to focus your energy if you're not ready for a full brand refresh.
Nandi's other services
Starting at$75 /hr
Tags
Google Docs
Miro
Brand Strategist
Consultant
Marketing Strategist
Service provided by
Nandi Brooks New York, USA
Brand Strategy EvaluationNandi Brooks
Starting at$75 /hr
Tags
Google Docs
Miro
Brand Strategist
Consultant
Marketing Strategist
A strategic gut check for brands that want to sharpen their direction. This service offers a focused review of your brand’s current positioning, audience understanding, and competitive context—plus clear, high-level recommendations for where to go next.
I’ll dig into your existing materials, past research, and market space to identify what’s working, what’s not, and what’s missing—so you can move forward with confidence.
What's included
Analysis of Audience Research
A review and synthesis of any existing audience research you've conducted (surveys, interviews, reports, personas). I’ll identify useful insights, gaps, or contradictions, and connect the dots between audience input and brand strategy.
Competitive Audit
An audit of 3–5 competitors, adjacent brands, or category leaders to understand how they position themselves, what messages they use, how they show up visually, and whether your brand is differentiated or falling victim to market saturation.
Brand Strategy Review
A thorough assessment of your existing brand strategy materials—including your mission, values, positioning, messaging, tone of voice, and any foundational decks or docs. I’ll evaluate strengths, weaknesses, and gaps—especially in relation to the audience and competitive audits.
Findings + Recommendations Deck
A concise, high-level summary of insights from the evaluation—plus 3–5 strategic recommendations to guide your next steps. Think of it as a roadmap of where to focus your energy if you're not ready for a full brand refresh.
Nandi's other services
$75 /hr