Outbound Lead Generation CampaignPascal van Steen
I build personalized outbound engines that generate 50-150 qualified sales conversations monthly without burning your team out. Using Clay for dynamic personalization and multi-channel sequencing (LinkedIn + Email + WhatsApp), I create campaigns that feel human, not robotic—proven with a 10% connection-to-meeting conversion rate for B2B scale-ups. You get the system, the setup, and the ongoing optimization that turns cold outreach into your most predictable pipeline source.
What's included
Target Account List & ICP Definition
Description: Refined list of 500-2,000 qualified prospects matching your ideal customer profile, with contact enrichment (email, LinkedIn, phone, company data)
Multi-Channel Outreach Sequences
Description: 6-8 touchpoint sequences across LinkedIn, email, and (optionally) WhatsApp with personalized messaging tailored to your value proposition and buyer personas
Clay.com Workflow Setup
Description: Automated data enrichment and personalization engine that dynamically customizes outreach based on prospect attributes (industry, company size, tech stack, recent news)
LinkedIn Automation Configuration
Description: Connection request campaigns, InMail sequences, and engagement workflows set up in Expandi
Email Deliverability Optimization
Description: Domain warming, SPF/DKIM/DMARC setup, and email infrastructure configuration to ensure inbox placement (includes secondary domain setup if needed)
CRM Integration & Lead Routing
Description: Automated lead capture, qualification scoring, and routing to your CRM with proper attribution and stage tracking
Weekly Optimization Reports
Description: Performance analysis with A/B test results, winning message variations, and strategic recommendations for continuous improvement
Pascal's other services
Contact for pricing
Tags
Clay
Expandi
LinkedIn Sales Navigator
Lusha
Lead Generator
Service provided by
Pascal van Steen proAmsterdam, Netherlands
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Outbound Lead Generation CampaignPascal van Steen
I build personalized outbound engines that generate 50-150 qualified sales conversations monthly without burning your team out. Using Clay for dynamic personalization and multi-channel sequencing (LinkedIn + Email + WhatsApp), I create campaigns that feel human, not robotic—proven with a 10% connection-to-meeting conversion rate for B2B scale-ups. You get the system, the setup, and the ongoing optimization that turns cold outreach into your most predictable pipeline source.
What's included
Target Account List & ICP Definition
Description: Refined list of 500-2,000 qualified prospects matching your ideal customer profile, with contact enrichment (email, LinkedIn, phone, company data)
Multi-Channel Outreach Sequences
Description: 6-8 touchpoint sequences across LinkedIn, email, and (optionally) WhatsApp with personalized messaging tailored to your value proposition and buyer personas
Clay.com Workflow Setup
Description: Automated data enrichment and personalization engine that dynamically customizes outreach based on prospect attributes (industry, company size, tech stack, recent news)
LinkedIn Automation Configuration
Description: Connection request campaigns, InMail sequences, and engagement workflows set up in Expandi
Email Deliverability Optimization
Description: Domain warming, SPF/DKIM/DMARC setup, and email infrastructure configuration to ensure inbox placement (includes secondary domain setup if needed)
CRM Integration & Lead Routing
Description: Automated lead capture, qualification scoring, and routing to your CRM with proper attribution and stage tracking
Weekly Optimization Reports
Description: Performance analysis with A/B test results, winning message variations, and strategic recommendations for continuous improvement
Pascal's other services
Contact for pricing