What's included

• Conversion Funnel Audit & Optimization Roadmap

  Deep-dive analysis of your current customer journey identifying drop-off points, engagement gaps, and quick-win opportunities with a prioritized 90-day roadmap ranked by expected impact

• Customer Segmentation & Persona Mapping

  Behavioral and demographic segmentation strategy with 5-8 defined segments (by industry, use case, company size, or product usage) that drive personalized experiences throughout the funnel

• Automated Email Workflows (8-12 sequences)

  Behavior-triggered automation including onboarding, activation, re-engagement, upsell/cross-sell, and win-back sequences with dynamic content based on user attributes and actions

• Dynamic Personalization with Liquid Code

  Reusable email snippets using Liquid templating that dynamically insert relevant content (industry examples, feature highlights, use cases) based on user data—one template, dozens of variations

• A/B Testing Framework & Execution

  Systematic testing program across email subject lines, send times, CTAs, landing page headlines, and form fields with statistical significance tracking and winning variant implementation

• Landing Page & Form Optimization

  Conversion-optimized landing pages with A/B tested variations, progressive profiling forms, and mobile-responsive design focused on reducing friction and increasing conversions

• Behavioral Trigger Setup

  Automated workflows triggered by specific actions (feature adoption, support tickets, usage milestones, disengagement signals) ensuring timely, relevant communication at scale

• Email Deliverability & Infrastructure

  Domain authentication (SPF, DKIM, DMARC), list hygiene protocols, engagement-based sending strategies, and monitoring to maintain 95%+ inbox placement rates

• Real-Time Performance Dashboards

  Custom dashboards tracking open rates, click rates, conversion rates by sequence, segment performance, and revenue attribution with weekly/monthly automated reports

• Conversion Rate Optimization (CRO) Testing Program

  Landing page heat mapping (Hotjar/Clarity), user session recordings, conversion funnel analysis, and hypothesis-driven testing across key conversion points

• Reusable Template Library

  Branded email templates with modular components, drag-and-drop sections, and documented personalization tokens for easy team self-service and consistent brand experience

• Monthly Optimization Reports & Strategy Sessions

  Performance analysis with insights on what's working, A/B test results, segment-specific conversion rates, and strategic recommendations for continuous improvement with 60-min review calls