Marketing Automation Pascal van Steen
I transform leaky conversion funnels into revenue-generating machines by rebuilding your email automation and optimizing every step of your customer journey. Using HubSpot, Customer.io, Attio, or Klaviyo, I implement behavior-triggered workflows with dynamic personalization (Liquid code, conditional logic) that speak to each user's specific context—I helped Shiftbase (HR planning SaaS) improve their trial-to-paid conversion by implementing segmented workflows and reusable Liquid snippets for their B2B audience. You get sophisticated automation that scales personalization, systematic A/B testing across your funnel, and the data infrastructure to know exactly what's working.
What's included
Conversion Funnel Audit & Optimization Roadmap
Deep-dive analysis of your current customer journey identifying drop-off points, engagement gaps, and quick-win opportunities with a prioritized 90-day roadmap ranked by expected impact
Customer Segmentation & Persona Mapping
Behavioral and demographic segmentation strategy with 5-8 defined segments (by industry, use case, company size, or product usage) that drive personalized experiences throughout the funnel
Automated Email Workflows (8-12 sequences)
Behavior-triggered automation including onboarding, activation, re-engagement, upsell/cross-sell, and win-back sequences with dynamic content based on user attributes and actions
Dynamic Personalization with Liquid Code
Reusable email snippets using Liquid templating that dynamically insert relevant content (industry examples, feature highlights, use cases) based on user data—one template, dozens of variations
A/B Testing Framework & Execution
Systematic testing program across email subject lines, send times, CTAs, landing page headlines, and form fields with statistical significance tracking and winning variant implementation
Landing Page & Form Optimization
Conversion-optimized landing pages with A/B tested variations, progressive profiling forms, and mobile-responsive design focused on reducing friction and increasing conversions
Behavioral Trigger Setup
Automated workflows triggered by specific actions (feature adoption, support tickets, usage milestones, disengagement signals) ensuring timely, relevant communication at scale
Email Deliverability & Infrastructure
Domain authentication (SPF, DKIM, DMARC), list hygiene protocols, engagement-based sending strategies, and monitoring to maintain 95%+ inbox placement rates
Real-Time Performance Dashboards
Custom dashboards tracking open rates, click rates, conversion rates by sequence, segment performance, and revenue attribution with weekly/monthly automated reports
Conversion Rate Optimization (CRO) Testing Program
Landing page heat mapping (Hotjar/Clarity), user session recordings, conversion funnel analysis, and hypothesis-driven testing across key conversion points
Reusable Template Library
Branded email templates with modular components, drag-and-drop sections, and documented personalization tokens for easy team self-service and consistent brand experience
Monthly Optimization Reports & Strategy Sessions
Performance analysis with insights on what's working, A/B test results, segment-specific conversion rates, and strategic recommendations for continuous improvement with 60-min review calls
Contact for pricing
Tags
Attio
Customer.io
HubSpot
Klaviyo
Business Workflow Automation
Email Automation
Marketing Director
Service provided by
Pascal van Steen proAmsterdam, Netherlands
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Marketing Automation Pascal van Steen
Contact for pricing
Tags
Attio
Customer.io
HubSpot
Klaviyo
Business Workflow Automation
Email Automation
Marketing Director
I transform leaky conversion funnels into revenue-generating machines by rebuilding your email automation and optimizing every step of your customer journey. Using HubSpot, Customer.io, Attio, or Klaviyo, I implement behavior-triggered workflows with dynamic personalization (Liquid code, conditional logic) that speak to each user's specific context—I helped Shiftbase (HR planning SaaS) improve their trial-to-paid conversion by implementing segmented workflows and reusable Liquid snippets for their B2B audience. You get sophisticated automation that scales personalization, systematic A/B testing across your funnel, and the data infrastructure to know exactly what's working.
What's included
Conversion Funnel Audit & Optimization Roadmap
Deep-dive analysis of your current customer journey identifying drop-off points, engagement gaps, and quick-win opportunities with a prioritized 90-day roadmap ranked by expected impact
Customer Segmentation & Persona Mapping
Behavioral and demographic segmentation strategy with 5-8 defined segments (by industry, use case, company size, or product usage) that drive personalized experiences throughout the funnel
Automated Email Workflows (8-12 sequences)
Behavior-triggered automation including onboarding, activation, re-engagement, upsell/cross-sell, and win-back sequences with dynamic content based on user attributes and actions
Dynamic Personalization with Liquid Code
Reusable email snippets using Liquid templating that dynamically insert relevant content (industry examples, feature highlights, use cases) based on user data—one template, dozens of variations
A/B Testing Framework & Execution
Systematic testing program across email subject lines, send times, CTAs, landing page headlines, and form fields with statistical significance tracking and winning variant implementation
Landing Page & Form Optimization
Conversion-optimized landing pages with A/B tested variations, progressive profiling forms, and mobile-responsive design focused on reducing friction and increasing conversions
Behavioral Trigger Setup
Automated workflows triggered by specific actions (feature adoption, support tickets, usage milestones, disengagement signals) ensuring timely, relevant communication at scale
Email Deliverability & Infrastructure
Domain authentication (SPF, DKIM, DMARC), list hygiene protocols, engagement-based sending strategies, and monitoring to maintain 95%+ inbox placement rates
Real-Time Performance Dashboards
Custom dashboards tracking open rates, click rates, conversion rates by sequence, segment performance, and revenue attribution with weekly/monthly automated reports
Conversion Rate Optimization (CRO) Testing Program
Landing page heat mapping (Hotjar/Clarity), user session recordings, conversion funnel analysis, and hypothesis-driven testing across key conversion points
Reusable Template Library
Branded email templates with modular components, drag-and-drop sections, and documented personalization tokens for easy team self-service and consistent brand experience
Monthly Optimization Reports & Strategy Sessions
Performance analysis with insights on what's working, A/B test results, segment-specific conversion rates, and strategic recommendations for continuous improvement with 60-min review calls
Contact for pricing