What's included

• Comprehensive Paid Media Audit

  Full analysis of existing campaigns (if applicable) identifying inefficiencies, opportunities, and competitive benchmarking with actionable recommendations

• Campaign Strategy & Structure

  Complete campaign architecture including audience segmentation, bidding strategies, budget allocation, and 90-day roadmap

• Conversion Tracking Implementation

  Enhanced conversion tracking setup (GA4, Google Tag Manager, LinkedIn Insight Tag) with proper attribution and value tracking integrated to your CRM

• Audience Research & Targeting Strategy

  Custom intent audiences, lookalike audiences, remarketing segments, and competitor targeting based on ICP analysis and market research

• Ad Creative Production (5-10 variations)

  Ad copy and design variations tested across formats (search ads, display, video, carousel, single image) with messaging tailored to funnel stage

• Landing Page Optimization

  Conversion-optimized landing pages (or recommendations for existing pages) with A/B test plan for headlines, CTAs, and form fields

• Bid Strategy & Budget Management

  Automated bid strategies (Target ROAS, Target CPA, Maximize Conversions) configured and monitored with daily budget pacing

• Campaign Launch & Setup

  Full campaign build-out across Google Ads and/or LinkedIn Campaign Manager with proper account structure, negative keywords, and placement exclusions

• Weekly Performance Reports

  Custom dashboards showing ROAS, CPA, conversion rates, spend efficiency, and creative performance with strategic optimization recommendations

• Monthly Strategy Calls

  60-minute sessions to review performance, discuss test results, align on upcoming experiments, and adjust strategy based on business goals