Performance Marketing for Lead GenPascal van Steen
I scale Google and LinkedIn ads profitably for B2B companies that have outgrown basic campaigns—my clients typically see 40-60% ROAS improvements within 90 days. Unlike generalist agencies, I specialize in complex B2B funnels and marketplace economics, implementing value-based bidding, segment-specific landing pages, and systematic testing frameworks that actually move the needle. Recent wins include improving ROAS from 9 to 14 for a music marketplace and generating 527% more validated accounts for a fintech platform.
What's included
Comprehensive Paid Media Audit
Full analysis of existing campaigns (if applicable) identifying inefficiencies, opportunities, and competitive benchmarking with actionable recommendations
Campaign Strategy & Structure
Complete campaign architecture including audience segmentation, bidding strategies, budget allocation, and 90-day roadmap
Conversion Tracking Implementation
Enhanced conversion tracking setup (GA4, Google Tag Manager, LinkedIn Insight Tag) with proper attribution and value tracking integrated to your CRM
Audience Research & Targeting Strategy
Custom intent audiences, lookalike audiences, remarketing segments, and competitor targeting based on ICP analysis and market research
Ad Creative Production (5-10 variations)
Ad copy and design variations tested across formats (search ads, display, video, carousel, single image) with messaging tailored to funnel stage
Landing Page Optimization
Conversion-optimized landing pages (or recommendations for existing pages) with A/B test plan for headlines, CTAs, and form fields
Bid Strategy & Budget Management
Automated bid strategies (Target ROAS, Target CPA, Maximize Conversions) configured and monitored with daily budget pacing
Campaign Launch & Setup
Full campaign build-out across Google Ads and/or LinkedIn Campaign Manager with proper account structure, negative keywords, and placement exclusions
Weekly Performance Reports
Custom dashboards showing ROAS, CPA, conversion rates, spend efficiency, and creative performance with strategic optimization recommendations
Monthly Strategy Calls
60-minute sessions to review performance, discuss test results, align on upcoming experiments, and adjust strategy based on business goals
Pascal's other services
Contact for pricing
Tags
Google Ads
Google Tag Manager
Hotjar
LinkedIn Ads
CRO Expert
Performance Marketing Specialist
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Pascal van Steen proAmsterdam, Netherlands
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- Followers
Performance Marketing for Lead GenPascal van Steen
Contact for pricing
Tags
Google Ads
Google Tag Manager
Hotjar
LinkedIn Ads
CRO Expert
Performance Marketing Specialist
I scale Google and LinkedIn ads profitably for B2B companies that have outgrown basic campaigns—my clients typically see 40-60% ROAS improvements within 90 days. Unlike generalist agencies, I specialize in complex B2B funnels and marketplace economics, implementing value-based bidding, segment-specific landing pages, and systematic testing frameworks that actually move the needle. Recent wins include improving ROAS from 9 to 14 for a music marketplace and generating 527% more validated accounts for a fintech platform.
What's included
Comprehensive Paid Media Audit
Full analysis of existing campaigns (if applicable) identifying inefficiencies, opportunities, and competitive benchmarking with actionable recommendations
Campaign Strategy & Structure
Complete campaign architecture including audience segmentation, bidding strategies, budget allocation, and 90-day roadmap
Conversion Tracking Implementation
Enhanced conversion tracking setup (GA4, Google Tag Manager, LinkedIn Insight Tag) with proper attribution and value tracking integrated to your CRM
Audience Research & Targeting Strategy
Custom intent audiences, lookalike audiences, remarketing segments, and competitor targeting based on ICP analysis and market research
Ad Creative Production (5-10 variations)
Ad copy and design variations tested across formats (search ads, display, video, carousel, single image) with messaging tailored to funnel stage
Landing Page Optimization
Conversion-optimized landing pages (or recommendations for existing pages) with A/B test plan for headlines, CTAs, and form fields
Bid Strategy & Budget Management
Automated bid strategies (Target ROAS, Target CPA, Maximize Conversions) configured and monitored with daily budget pacing
Campaign Launch & Setup
Full campaign build-out across Google Ads and/or LinkedIn Campaign Manager with proper account structure, negative keywords, and placement exclusions
Weekly Performance Reports
Custom dashboards showing ROAS, CPA, conversion rates, spend efficiency, and creative performance with strategic optimization recommendations
Monthly Strategy Calls
60-minute sessions to review performance, discuss test results, align on upcoming experiments, and adjust strategy based on business goals
Pascal's other services
Contact for pricing