Brand identity design for scaling startups by Paul KabonBrand identity design for scaling startups by Paul Kabon
Brand identity design for scaling startupsPaul Kabon
If you want a well-polished brand that is attractive to your ideal customers and investors, this service is for you. This service is ideal for SaaS companies as its package includes a digital design system ideal for the next step of your design.
This service includes;
Brand strategy
Logo design (static and animated)
Non-brand-name elements like illustrations and graphics
Brand guidelines
Design system basics: colour variables, typescales, icons, button components, etc.
Looking forward to working with you.
FAQs
The projects aren't exclusive of landing pages, but they don't include them by default. Landing pages may be included upon request, but is subject to the total rate.
There are four key things to consider at first, provided we have already done our homework on the target audience ππΎππΎ
Positioning: what do you stand for? Remember, positioning is more about what you don't do than what you do.
Brand Architecture: what does your brand portfolio look like, both now and in the future.
Brand Assets: how will customers identify your brand asides your logo?
Distribution: At what touchpoints will your ideal audience encounter your brand?
After taking these into account, we start to explore other other opportunities to capture brand value. For example, can we make an ingredient brand from this product feature?
Yes, after strategy is done, there will be a brand brief β a one-page document that articulates the brand and serves as the north star for the entire design project.
If you want a well-polished brand that is attractive to your ideal customers and investors, this service is for you. This service is ideal for SaaS companies as its package includes a digital design system ideal for the next step of your design.
This service includes;
Brand strategy
Logo design (static and animated)
Non-brand-name elements like illustrations and graphics
Brand guidelines
Design system basics: colour variables, typescales, icons, button components, etc.
Looking forward to working with you.
FAQs
The projects aren't exclusive of landing pages, but they don't include them by default. Landing pages may be included upon request, but is subject to the total rate.
There are four key things to consider at first, provided we have already done our homework on the target audience ππΎππΎ
Positioning: what do you stand for? Remember, positioning is more about what you don't do than what you do.
Brand Architecture: what does your brand portfolio look like, both now and in the future.
Brand Assets: how will customers identify your brand asides your logo?
Distribution: At what touchpoints will your ideal audience encounter your brand?
After taking these into account, we start to explore other other opportunities to capture brand value. For example, can we make an ingredient brand from this product feature?
Yes, after strategy is done, there will be a brand brief β a one-page document that articulates the brand and serves as the north star for the entire design project.