Brand identity design for scaling startupsPaul Kabon
If you want a well-polished brand that is attractive to your ideal customers and investors, this service is for you. This service is ideal for SaaS companies as its package includes a digital design system ideal for the next step of your design.
This service includes;
Brand strategy
Logo design (static and animated)
Non-brand-name elements like illustrations and graphics
Brand guidelines
Design system basics: colour variables, typescales, icons, button components, etc.
Looking forward to working with you.
What's included
Brand strategy
Think of this like the diagnostic test you receive from a doctor.
We'll take a deep dive into your business, clarify your positioning, define your brand core, and identify opportunities to leverage brand as a competitive advantage in your overall business strategy.
Key deliverables include:
- Positioning
- Brand architecture
- Touchpoints (communication and distribution)
- Distinctive assets
- Trademarks and intellectual property
Logo design & animation
I'll provide you with 2-3 options for a logo to be sent in all formats upon completion (ai, SVG, PNG, jpeg, eps).
There will be two animated versions of the logo. One for splash screens and video end frames, the other for app/web page loaders.
Digital assets
These are assets that will be used across digital channels, including but not limited to:
- App icons (iOS and Android)
- Presentation templates
- Icons
- Social media templates and profile images
- Patterns & illustrations
Non-digital assets
Mostly print media assets, including:
- Merch
- Business cards
- Letterhead design
- Brochure
- Outdoor templates
Brand guidelines
You'll receive the necessary documentation to hand off the design to your entire team. Brand guidelines typically include:
- Brand messaging and tone
- Logo specifications
- Logo variants
- Do's and don't's
- Colour palette
- Gradient palette
- Typography rules
- Imagery
- Illustration style
- Iconography
- Backgrounds
- Motion design rules
- Other graphic elements
FAQs
The projects aren't exclusive of landing pages, but they don't include them by default. Landing pages may be included upon request, but is subject to the total rate.
There are four key things to consider at first, provided we have already done our homework on the target audience 👇🏾👇🏾
Positioning: what do you stand for? Remember, positioning is more about what you don't do than what you do.
Brand Architecture: what does your brand portfolio look like, both now and in the future.
Brand Assets: how will customers identify your brand asides your logo?
Distribution: At what touchpoints will your ideal audience encounter your brand?
After taking these into account, we start to explore other other opportunities to capture brand value. For example, can we make an ingredient brand from this product feature?
Yes, after strategy is done, there will be a brand brief — a one-page document that articulates the brand and serves as the north star for the entire design project.
Starting at$500
Duration4 weeks
Tags
Adobe Creative Suite
Affinity Designer
Figma
Brand Design
Brand Strategist
Visual Designer
Service provided by
Paul Kabon Lagos, Nigeria
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Brand identity design for scaling startupsPaul Kabon
Starting at$500
Duration4 weeks
Tags
Adobe Creative Suite
Affinity Designer
Figma
Brand Design
Brand Strategist
Visual Designer
If you want a well-polished brand that is attractive to your ideal customers and investors, this service is for you. This service is ideal for SaaS companies as its package includes a digital design system ideal for the next step of your design.
This service includes;
Brand strategy
Logo design (static and animated)
Non-brand-name elements like illustrations and graphics
Brand guidelines
Design system basics: colour variables, typescales, icons, button components, etc.
Looking forward to working with you.
What's included
Brand strategy
Think of this like the diagnostic test you receive from a doctor.
We'll take a deep dive into your business, clarify your positioning, define your brand core, and identify opportunities to leverage brand as a competitive advantage in your overall business strategy.
Key deliverables include:
- Positioning
- Brand architecture
- Touchpoints (communication and distribution)
- Distinctive assets
- Trademarks and intellectual property
Logo design & animation
I'll provide you with 2-3 options for a logo to be sent in all formats upon completion (ai, SVG, PNG, jpeg, eps).
There will be two animated versions of the logo. One for splash screens and video end frames, the other for app/web page loaders.
Digital assets
These are assets that will be used across digital channels, including but not limited to:
- App icons (iOS and Android)
- Presentation templates
- Icons
- Social media templates and profile images
- Patterns & illustrations
Non-digital assets
Mostly print media assets, including:
- Merch
- Business cards
- Letterhead design
- Brochure
- Outdoor templates
Brand guidelines
You'll receive the necessary documentation to hand off the design to your entire team. Brand guidelines typically include:
- Brand messaging and tone
- Logo specifications
- Logo variants
- Do's and don't's
- Colour palette
- Gradient palette
- Typography rules
- Imagery
- Illustration style
- Iconography
- Backgrounds
- Motion design rules
- Other graphic elements
FAQs
The projects aren't exclusive of landing pages, but they don't include them by default. Landing pages may be included upon request, but is subject to the total rate.
There are four key things to consider at first, provided we have already done our homework on the target audience 👇🏾👇🏾
Positioning: what do you stand for? Remember, positioning is more about what you don't do than what you do.
Brand Architecture: what does your brand portfolio look like, both now and in the future.
Brand Assets: how will customers identify your brand asides your logo?
Distribution: At what touchpoints will your ideal audience encounter your brand?
After taking these into account, we start to explore other other opportunities to capture brand value. For example, can we make an ingredient brand from this product feature?
Yes, after strategy is done, there will be a brand brief — a one-page document that articulates the brand and serves as the north star for the entire design project.
$500