Summary

FAQs

• Does the branding project include a landing page?

  The projects aren't exclusive of landing pages, but they don't include them by default. Landing pages may be included upon request, but is subject to the total rate.

• What does the strategy entail?

  There are four key things to consider at first, provided we have already done our homework on the target audience 👇🏾👇🏾 Positioning: what do you stand for? Remember, positioning is more about what you don't do than what you do. Brand Architecture: what does your brand portfolio look like, both now and in the future. Distinctiveness: how will customers identify your brand asides your logo? Distribution: at what touchpoints will your ideal audience come across your brand? After taking these into account, we start to explore other other opportunities to capture brand value. For example, can we make an ingredient brand from this product feature?

• Will I get any other documents besides the brand guidelines?

  Yes, after strategy is done, there will be a brand brief — a one-page document that articulates the brand and serves as the north star for the entire design project.