Visual Identity by Leticia LucianoVisual Identity by Leticia Luciano

Methodology

Discovery: Understand the needs and goals of your business, including target audience and competitors.

Ideation: Develop creative ideas for the visual identity that are relevant to your business and target audience.

Development: Sketch alternatives for your logo, finalize the visual identity, including the logo, supporting graphics, and materials.

Delivery: Deliver the final materials for quick day-to-day applications and professional use for vector software in a highly organized manner.

What's included

Visual Signatures and Formats:

Symbol, Horizontal Version, Vertical Version, Vector (EPS), Image (PNG e JPEG) and Web (SVG)

Visual and Technical Difinitions:

Color palette, Harmony/Combinations, Technical Specifications, Typographic choice in line with the brand's voice, Definition of typographic hierarchy for titles, subtitles and body text. Supporting Graph,creating graphic elements that expand the brand's identity and application possibilities

Example work