What's included

• Logo

  A unique logo will be created for the brand.

• Visual Identity System

  I will create a visual identity system (including Typefaces, Colors, and Graphic Elements) that can be used in all imagery and communications for the brand.

• Brand Manual

  The Brand Manual is a document that breaks down each aspect of the visual identity system. This document serves as a guide and as inspiration for the creation of content for the brand. What it includes varies slightly for each project, but its basic elements include: Logo Usage specifications, Typography Usage, Examples of Illustrations and/or photographs, General Art Direction, Color Usage, and Dos and Don'ts.

• Brand Collaterals

  This includes a business cards, social media avatars, and a letterhead. (Other applications can be discussed depending on the needs of the project.)