This service helps B2B/ SaaS companies identify and define their Ideal Customer Profile (ICP), ensuring all efforts across sales, marketing, and product development are focused on the customers most likely to drive growth.

By analyzing customer behaviors, segmenting high-value users, and uncovering key traits, we build a data-driven ICP to optimize targeting, messaging, and decision-making.

With over 9 years of experience in Product & Growth for SaaS and marketplaces, I combine data-driven insights with practical expertise to uncover high-impact opportunities. I use proven methodologies and an iterative approach to ensure the ICP aligns with your goals and delivers actionable strategies. Having worked in fast-paced environments, I focus on creating ICPs that drive scalable growth and lasting customer relationships.