Acquisition & Activation Strategy Teardown - SaaS & Marketplaces

Adelina Mihala

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About this service

Summary

Many businesses struggle to efficiently turn visitors into engaged users or paying customers. They often ask:
How can I boost sign-ups and reduce drop-offs?
What’s causing users to abandon onboarding?
How do I increase my activation rates without overloading resources?
Are my growth loops working as intended?
What strategies can I use to drive long-term user retention starting from day one?
If you’re grappling with these challenges, you’re not alone.
I help startups answer those questions and create a sustainable Acquisition and Engagement strategy by providing actionable advice, drawing from my past experience and continuous learning.
I’ve worked with fast-scaling SaaS products and marketplaces, helping them achieve significant growth and turn visitors into engaged users.

What's included

  • Acquisition Levers Diagnosis

    Complete audit of your current acquisition channels, levers, and funnels with bottleneck analysis.

  • Activation Strategy Audit

    Annotated visual flow reviewing your onboarding flows, friction points, and Activation metrics.

  • New User Growth Roadmap

    Ready-to-execute plan in PDF or interactive format (e.g., Notion, Miro) for immediate implementation, including: - prioritized recommendations, going from adding new channels and levers to optimizing existing ones to boost how you acquire leads and sign up users - prioritized improvement opportunities in your Activation funnel and Engagement loops , including experiment ideas, expected outcomes, and impact metrics to increase your Activation Rate.

Skills and tools

CRO Expert
Growth Marketer
Product Strategist
Amplitude
Miro

Industries

A/B Testing
Information Technology
Subscription Service

Work with me

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