Brand Identity Design

Pro

Illia Kaizer

Contact for pricing

About this service

Summary

I create brand identities that do more than just look appealing; they tell stories and make your brand unforgettable. Whether you're starting from scratch or giving your brand a fresh update, I'll develop a visual system that feels personal, modern, and true to you.

Applications: Your brand will be ready to show off everywhere and be effective at the same time — merch, signage, social media, packaging, and beyond.

Process

Brief We will discuss the project, and I'll send you a detailed brief to help me understand it as well as possible.

Market and Competitors Research To make good, you have to research well. I'll do deep research to get all the information and insights needed to craft a perfect project for the client, audience, and, most importantly, the business.

Logo and basic identity crafting (opt. Naming) After we agree on the project vision, I'll create a logo and essential identity. It consists: — Logotype (symbol and text part) — Picking a color scheme — Picking typeface/font for your project — Optionally, I can create a name for you

Visual Identity Brief After the logo and basics are done, I'll send you a presentation of variants, including the process, mockups, and basic design system. After choosing the most suitable variant, the new brief is needed to know which assets and in which way are the best for your project

.Visual Identity I'll create all the things mentioned in a brief and present it to you.

Brandbook/Guideline I'll prepare a brand book or guideline, teaching you how to deal with your brand's beauty. And, most importantly, what shouldn't be done

Voila! We're done! If you need support for your brand — I'm always here!

What's included

Visual Identity Design
A cohesive visual identity system tailored to your brand, including a custom logo, typography selection, and a curated color palette that reflects your brand's personality and values.
Brand Collateral
Professionally designed brand assets such as business cards, letterheads, packaging, and social media templates to ensure a consistent and professional brand presence across all platforms.
Brand Naming
Unique and memorable brand name ideation based on your target audience, brand values, and market research, ensuring it stands out and resonates with your audience.
Style Guide/Brandbook
A comprehensive brand style guide including logo usage, typography hierarchy, color palette details, and guidelines to maintain brand consistency across all touchpoints.
Brand Strategy
A detailed brand strategy document outlining your brand's mission, vision, tone of voice, and positioning to ensure a clear and aligned brand identity.

Example projects