Brand Identity Design

Rafael Padu

Starting at

1,600

About this service

Summary

The process is divided in 4 phases:

First of all, it is fundamental an email conversation to discuss essential aspects of your brand, like values, vision, targeted audience and other aspects that will guide design decisions.

Next, based on our initial discussions, I’ll create 2-3 brand concepts and design a digital presentation including logo, color palette, type and applications for you to choose.

After that, I’ll make final adjustments based on your choose and feedbacks.

Finally , I’ll delivery the final files, including brand guidelines.

What's included

Logo
You will be provided with a variety of versions of your logo, considering the different necessities of configurations and applications. This deliverable will include a full-color version, a white version, a black version, and alternative color versions.
Secondary Logo
This version is used on more of an as-needed basis, prioritizing the cohesion with your visual identity. It can be a more horizontal or vertical version of you primary logo, for example.
Colour Palette and Typography
> Color palette including RGB and CMYK codes > Fonts and text sizes (both print and digital)
Brand Guidelines
Brand guidelines is like a rulebook with the purpose of ensure that your brand is consistently and correctly presented to your audience. In general, contains instructions on logo usage, such as color palette, file format, sizes, spacing and contexts.
Applications
2-4 brand applications, such as business card and letterhead designs.
Elements
Design elements and types of imagery, icons, and photography to be used.

Example projects