What's included

• Crawl Your Website

  I use tools like Screaming Frog, Sitebulb, or DeepCrawl, Ubersuggest, ahrefs, semrush to analyse your entire site. By connecting data from Google Analytics, Google Search Console, and more, I ensure a thorough crawl for accurate insights

• Keyword Identification

  I review each URL using tools like Search Console, Ahrefs, or SEMRush to find its top-ranking keywords and document these for further optimization

• Content Audit

  Every blog post is assessed, and I assign actions: Keep, Merge, Delete, Update, Rewrite, ensuring your content is perfectly aligned with your goals

• Phase 2: Quick Wins for Immediate Impact.

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• Technical Fixes

  I address key areas uncovered during the audit—internal linking, canonical tags, 301 redirects, sitemap issues, and more

• Content Optimisation

  I optimise your existing pages for high-priority keywords by improving sections, refining headings, and implementing enhanced snippets for AI summaries and featured results

• Phase 3: In-Depth Customer Research

  Understanding your customers is at the heart of my SEO approach. Through surveys, interviews, and feedback

• I uncover:

  👉 What challenges your customers faced before finding your product. 👉 The features they value most and use daily. 👉 Why they chose your product over competitors. 👉 Alternatives they considered during the decision-making process. 👉 How your product solves their problems better than others

• Phase 4: Strategic Topic Research

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• Competitor Analysis

  I use tools like Ahrefs, SEMRush, or SpyFu to analyze competitor websites and reverse-engineer their best-performing keywords

• Seed Keywords

  Based on customer insights, I identify core keywords and use tools like Ahrefs, SEMRush, or Keyword Tool.io to expand your research with “Matching Terms” and related topic reports

• Content Opportunities

  👉 Bottom Funnel: I Suggest comparison pages, competitor alternatives, and product-specific guides for high-intent traffic | 👉 Middle Funnel: I develop how-to guides, templates, and tips directly addressing your customers' challenges | 👉 Top Funnel: I target awareness content like glossaries (“What is X?”), topic comparisons, idea lists, and more

• Phase 5: Content Strategy & Execution

  👉 Content Planning: I compile all researched topics into a streamlined spreadsheet for systematic execution | 👉 Prioritisation: I focus on ranking feasibility, commercial value, and traffic potential to maximise your ROI | 👉 Implementation: From fixing technical SEO issues to optimising existing content and scaling new content production, I use innovative tools like SurferSEO or Byword to deliver results efficiently