What's included

• Briefing

  You complete a detailed brand questionnaire, sharing your goals, vision, values, and any existing brand materials. This helps me align with your business objectives from the start.

• Research & Strategy, Concept Development

  I conduct in-depth competitor and niche research, analyze your target audience, and create detailed customer portraits. Together, these insights shape your brand positioning and creative direction. I prepare 2–3 logo concepts supported by moodboards that define the brand’s atmosphere, tone, and emotional impact.

• Comprehensive Visual Identity

  Based on the selected direction, I develop a complete identity system: - logo variations and lockups - full color system (primary, secondary, accent, extended palette) - typography hierarchy (headings, body, accent fonts) - brand elements (patterns, icons, graphic accents) - examples of application across different media

• Templates & Applications

  I design 5–7 branded templates or assets (e.g., social media, presentations, merchandise, packaging, stationery, or email layouts), giving your brand a ready-to-use toolkit.

• Brand Book Guideline

  I create a comprehensive brand book covering logo usage rules, typography, color system, imagery guidelines, visual style, and do’s & don’ts for consistent brand communication.

• Final Delivery

  You receive all final assets optimized for web and print, along with recommendations for applying your new identity across digital and offline channels.