What's included

• Briefing

  You fill out a brand questionnaire where you share your goals, values, preferences, and any initial ideas. This helps me understand your vision and expectations.

• Research & Discovery, Concept Development

  I conduct competitor and niche research, analyze the target audience, and build example customer portraits. Based on the insights, I create 2–3 logo concept options supported by a moodboard that conveys the core idea, emotions, and atmosphere of your future brand.

• Refinement & Identity Building

  Together, we refine the chosen direction and expand it into a visual identity system: logo variations, typography, color palette, and additional brand elements.

• Finalization & Delivery

  I prepare all final files optimized for web and print, and deliver your brand book/guidelines with clear instructions on how to use your new identity consistently.