What's included

• Briefing

  You fill out a brand questionnaire where you share your goals, vision, and preferences. This step ensures I clearly understand your expectations.

• Research & Discovery, Logo & Moodboard Concepts

  I conduct competitor and niche analysis, study your target audience, and build example customer portraits to define how your brand can stand out. I create 2–3 unique logo concepts, each supported by a moodboard that communicates the brand’s idea, style, and emotional atmosphere.

• Visual Identity Elements

  Once we refine the chosen concept, I develop extended brand elements: - logo variations and mockups - brand color palette (primary, secondary, accent) - typography system (main + secondary fonts) - supporting visuals (patterns, icons, simple brand accents)

• Templates & Guidelines

  I design 2–3 ready-to-use templates (e.g., social media, presentation, or business card) and provide an extended brand guideline document with clear instructions on using the logo, colors, and fonts consistently.

• Final Delivery

  You receive all final assets prepared for both digital and print use in multiple formats.