Motion Graphics & Video Editing

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About this service

Summary

1. Pre-Production Phase
a. Consultation and Planning- Meetings to understand the client's goals, target audience, and brand identity.- Development of a project timeline, budget, and milestones.
b. Concept Development and Storyboarding- Collaborating with the client to brainstorm ideas and create a visual roadmap.- Approval process to ensure alignment with the client's vision.
2. Production Phase
a. Graphic Design and Illustration- Creation of unique visual assets following the approved concept.- Regular updates for client feedback.
b. Animation and Video Editing- Animating graphics and editing video footage according to the storyboard.- Application of effects, transitions, and sound design.
3. Post-Production Phase
a. Revisions and Finalization- Implementing client feedback and adjustments.- Finalizing video for desired platforms and formats.
b. Delivery and Support- Provision of final files, documentation, and source materials.- Ongoing support as agreed.
Guidelines for the Client
Feedback Timeline: Clear deadlines for feedback at each stage to ensure timely progress.
Revisions Policy: Clearly defined number of allowed revisions and potential costs for additional changes.
Content Provision: If the client is to provide any materials (e.g., logos, images, text), a schedule and format should be agreed upon.
Scope of the Project
Project Objective: To create a compelling video with custom motion graphics aligned with the client's brand and goals.
Target Audience: The specific demographics or market the video is intended for.
Duration: Length of the video or animation.
Platforms: Where the video will be displayed (e.g., website, social media, TV).
Exclusions: Any services or requests outside of the agreed scope, such as additional videos or extensive changes, might incur extra charges.

What's included

  • 1. Concept Development and Storyboard

    A detailed concept and storyboard that outlines the visual direction and flow of the video, including graphic elements, transitions, and overall design. Inclusion of client feedback to refine the concept to align with the brand message.

  • 2. Custom Graphic Design and Illustration

    Creation of unique graphic elements, illustrations, and animations tailored to the project. Includes character designs, background art, and other visual elements as needed.

  • 3. Motion Graphics Animation

    Professionally animated motion graphics that breathe life into the video content. Includes transitions, special effects, and enhancements to create an engaging viewer experience.

  • 4. Video Editing and Post-Production

    Comprehensive video editing, including cutting, trimming, and arranging footage according to the approved storyboard. Color correction, sound editing, and visual effects to create a polished final product.

  • 5. Voice-over and Sound Design

    Professional voice-over recording if needed, aligned with the video's tone and target audience. Custom sound design, including background music, sound effects, and mixing to enhance the video experience.

  • 6. Final Video Files in Desired Formats

    Delivery of the final video in various formats and resolutions to suit different platforms (e.g., web, social media, broadcast). Includes full quality versions and compressed files as required.

  • 7. Revisions and Adjustments

    A set number of revisions at various stages, as agreed upon with the client, to ensure the video meets their expectations and needs. Includes adjustments to graphics, animations, edits, and other elements as requested.

  • 8. Project Documentation and Source Files

    Provision of all project-related documents, such as scripts, storyboards, and design files. Delivery of source files if required, enabling future updates or modifications.

  • 9. Support and Follow-Up

    Continued support for a specified period after delivery, including assistance with any technical issues or additional adjustments. Regular updates and communication throughout the project to keep the client informed of progress.

Example projects


Skills and tools

Video Editor

Adobe After Effects

CapCut